Starbucks’ Organization Chart

Brand Autopsy’s John Moore, who used to work at Starbucks, reminds us that this is the real organization chart. No matter what your over-complicated existing one claims to be, this is more helpful in focussing people. Starbucks used to use this as their organization chart. They have one of the complicated ones, too, now that they’ve grown so large. But they wheel this one out every now and again to remind people at Starbucks what the organization is all about. Given the problems they have been having lately in remaining differentiated in a crowded marketplace, perhaps they need to take this chart out and dust it off and see if it might help.

Phil Dourado