Starbucks Launches Electronic GiftCards


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If you’re a regular reader of this blog, you might think that we’re a bit obsessed with Starbucks. Or perhaps with coffee in general. Well it’s winter and it’s cold and we like our yummy warm beverages — there’s nothing wrong with that.

Now Starbucks has made it even easier to get our caffeine fix. And to send them to our friends. Not only can you pay with your iPhone but today Starbucks is launching an electronic gift card program called Starbucks Card eGifts. There are two ways to participate:

1) Go to the Starbucks Web site and enter which e-mail address to send the funds to. Choose one of the adorable e-card designs, add a personal message and voila. Nothing too complicated — you can specify whether to send a predetermined amount ($5, $10, $15, or $20), or you can send however much you like.

2) Facebook users are able to connect their account to the eGifts program, and doing so will open up a few different opportunities. You can, of course, more easily add funds to your own account, but then you’re able to send eGifts to any of your Facebook friends without necessarily knowing their e-mail address.

Starbucks says that people put $1.5 billion on its gift cards last year, which is a 21 percent increase over the previous year. So I guess we’re not the only ones lovin’ our lattes.

Jill Z. McBride
Jill founded JZMcBride & Associates in 1996 to provide marketing, public relations, social media and event planning services and consultation. More than a decade later, the firm serves an impressive roster of consumer, business-to-business and non-profit clients. Jill's contagious energy, personal involvement and extensive industry knowledge infuses every endeavor of the group in order to help her clients grow.


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