Being ‘easy to buy from’ has always been a key ingredient of delivering remarkable customer experiences. In fact it’s an integral element of 3D Charactersitic #3 Create Delighted and Devoted Customers and in today’s ‘want it quick, want it now’ economy, it’s becoming even more critical!
A ‘Dramatically and Demonstrably Different’ new device that helps businesses, large and small, do this is our latest example of 3D Thinking (Number #12 in our search for 100 Examples Of 3D Thinking) and it comes from someone who’s changed the game before: Jack Dorsey, the man who created Twitter has come up with a ‘revolutionary’ product called Square!
The very simple stylish device ‘plugs’ into an iphone or ipad and allows anyone to accept payment by credit card easily and speedily!
Launched in the US last year, it’s taking the retail world by storm! They have signed up more than a million merchants and expect to process more than £3.2 billion in US transactions over the next 12 months!
You can also download an ‘app’ to your iphone to allow you to pay by Square without using a credit card – again, it’s simple, stylish and easy to use. The simplicity seems be a key factor in its success and this clearly has not happened by chance.
“We don’t want to add things –we take things away to make them more simple,” says Jack in a great article in Wired. As they point out, it does remind you of another 3D Thinker, Steve Jobs. “Yes, we’re naïve,” Dorsey says. “But that’s a strength, not a weakness. We have fewer than five people in a company of 250 who have worked in the financial industry. So our approach is to engineer and create and build what we want to see.”
On the third anniversary of Square’s business life he tweeted:
Happy 3rd Birthday @Square! I’m so proud of all we’ve accomplished, & all we decided not to do
It’s more evidence that this focus on ‘simpicity’ is obviously something that Jack Dorsey takes very seriously.
Anything that can improve the speed and ease of making a purchase has got to be a good thing and Square looks like it’s going to be a real ‘game changer’.
They have announced that they intend to be in several other countries by the end of the year, but hasn’t said if we are one of those destinations. It will certainly shake things up if they do!
(This 3D idea is number #12 in our 3D Challenge search for 100 ideas!)
(3D Characteristics: #2 Establish A Dramatic Difference! #3 Create Delighted and Devoted Customers!)