SpringCM and SteelBrick Partner to Accelerate Sales Cycles


Share on LinkedIn

Integrated applications go beyond quote-to-cash with a complete offering for sales effectiveness and efficiency

April 24, 2014 – CHICAGO, IL AND PALO ALTO, CA – SpringCM®, the leader in Content Cloud Services, and SteelBrick, provider of easy-to-use Configure Price Quote (CPQ) apps for high-growth salesforce.com customers, today announced the delivery of an integrated application that dramatically accelerates sales cycles. By combining CPQ with document and contract management capabilities, the integrated offering tackles a broad range of sales-related activities that begin when an opportunity is opened and continues after it closes. As a result, salesforce.com customers can accelerate the CPQ and contracts lifecycle and streamline the steps that happen before the quote is generated and after the contract is signed.

From open to close—everything you need, every step of the way
Powered by SpringCM’s platform for managing content and automating workflows and SteelBrick’s platform for generating customer-friendly quotes easily and accurately, the solution helps companies accelerate activities at each stage of the deal, from open to close, including:
• Managing content for sales activities that happen once the opportunity is opened in Salesforce, including presentations, NDAs, statements of work, proposals, and more
• Simplifying and automating the CPQ process, including the selection and configuration of products and services, ensuring pricing and discounting accuracy, and creating accurate price quotes
• Centralizing contracts and automating the entire contracts lifecycle from contract generation through negotiation, approvals, and signature
• Optimizing sales activities that happen after the contract is signed, including archiving, audits, searches, add-ons, and renewal processes
Measureable ROI and business impact
SpringCM and SteelBrick increase sales effectiveness by making critical sales tasks easier, faster, more accurate, and less costly. Customers from both companies report demonstrable ROI at every stage of the sales cycle by:
• Taking everything sales teams need to do their jobs and putting it at their fingertips, increasing sales effectiveness by up to 80% because they’re not hunting for content outside Salesforce
• Creating quotes in minutes (instead of hours or days) and significantly improving the accuracy of quotes
• Reducing the contracts lifecycle by up to 50% and easily finding what’s needed, when it’s needed
• Achieving a 25% higher renewal rate (and capturing additional revenue) by automating processes and preventing renewal dates from slipping through the cracks
“If you’re a growing business, change is constant—and you’re dealing with it in the form of new products, shifting market windows, expanded sales teams, and increasing competition,” said Ben Kiker, CMO, SpringCM. “While we can’t stop change, SpringCM and SteelBrick together can help you eliminate the errors, friction, and frustration that come with that change. And that’s where our combined solution delivers.”

“Sales cycles can’t advance until a price quote is delivered to a customer, and deals don’t close without the execution of a contract,” said Will Wiegler, CMO, SteelBrick. “Some people talk about this in terms of accelerating the quote-to-cash cycle. While critical, it’s a limited view that fails to address a whole host of ad hoc, time-consuming steps that negatively impact revenue, costs and customer satisfaction. By using the combination of SteelBrick CPQ and SpringCM software, customers close deals fast and accelerate revenue growth.”

See SpringCM and SteelBrick together at the Salesforce1 World Tour in Chicago
SpringCM and SteelBrick are sponsors of the Salesforce1 World Tour and will be exhibiting in Chicago on Thursday, April 24. The Salesforce1 World Tour is designed to help companies everywhere tap into the power of social, mobile and connected cloud technologies from salesforce.com and connect with their customers in a whole new way.

A passion for customer success
Both SpringCM and SteelBrick have a passion for delivering applications that make a difference for their customers, and nowhere is that passion more evident than customer reviews posted on the Salesforce AppExchange. One of the key elements of the AppExchange, salesforce.com’s cloud computing marketplace, are peer reviews that help people find the app that’s right for them. SpringCM and SteelBrick both earn high praise from the AppExchange community:
“SpringCM delivers! From their state of the art solution, to their implementation approach, to their production support team, SpringCM provides world-class capability and customer support. Their resources are knowledgeable, friendly and driven. Onboarding SpringCM was one of the best decisions we have made.”
“In 2012 our company went through a rigorous market survey and RFP process before selecting SpringCM, and we couldn’t be happier. SpringCM just works. It’s accessible from a wide range of devices, includes a number of features other firms nickel-and-dime you to provide, and it has the flexibility and report capability of systems five times the prices. If you’re looking for a best value solution that integrates flawlessly with Salesforce, stop looking.”
“We chose SteelBrick over [several other CPQ apps] and our experience with the application, the deployment team, and their support organization has been fantastic – 10’s across the board. Today our instance of SteelBrick CPQ supports more than 100 users, several complex multi-step product configuration processes, email based opportunity discount approval processes that include discount and margin information, and an automated sales order generation workflow. Administration of the tool is much easier when I compare it to other applications I have worked with in the past and their support staff is top notch. They are very knowledgeable, are more than willing to give advice regarding best practices, and are always up to partner with us to take on new challenges. I would highly recommend anyone in need of a CPQ application take a serious look at what SteelBrick has to offer.”

“Before implementing a CPQ, we evaluated numerous CPQs. We had what felt like some highly complex requirements that the other CPQ vendors indicated would take expensive customizations, but SteelBrick CPQ handled those requirements very easily. As our business has evolved, additional requirements have also been handled with just as much ease. With all the features and functionality, it’s almost like SteelBrick designed their CPQ just for us! And at a much more affordable price than their competitors.”

About SpringCM

SpringCM is the leader in Content Cloud Services for the enterprise. Enterprises need to do more than store and share content—they need to put content to work to accelerate business outcomes. SpringCM helps global brands and public sector agencies—Facebook, Google, NCR, Office Depot, PDI Nice-Pak and the U.S. Department of Energy, among others—solve content-related problems that stand in the way of optimizing revenues, cutting costs, mitigating risk and engaging customers and employees. For more information, visit www.springcm.com.

About SteelBrick

SteelBrick provides easy-to-use Configure Price Quote (CPQ) apps for high-growth customers. SteelBrick CPQ is 100% native on the Salesforce platform, so users can create accurate and professional sales quotes quickly and error-free, without leaving the Sales Cloud. Unlike other CPQ solutions that can take a year or more to go live, SteelBrick provides out-of-the-box CPQ that simply works, with most customer implementations competed in just a few weeks. Many high-growth companies use and rely on SteelBrick CPQ including Cloudera, HootSuite, Nutanix and Nimble Storage. For more, go to www.steelbrick.com.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here