Specialized Customer Experience on Anniversaries and Other Special Occasions


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Special occasions are a gold mine for companies wanting to deliver an exceptional customer service experience.

Today is my wedding anniversary. No, I didn’t forget it. My computer kindly reminded me yesterday that it was coming up today.

Days like today offer so many opportunities for businesses to add something special to their service offering and help create a memorable customer service experience. If you’re like me, you often need a little bit of help when it comes to that. Every year I arrange for something special on this day but it’s not always that organizations take advantage of this type of opportunity to build the customer experience. It’s not hard, it just takes a little bit of planning, and the results are fantastic.

Use special occasions to enhance the customer experience

Providing customer service that stands out from all the rest takes creativity and initiative among all employees. It might mean simply enhancing an already existing practice. Some places will have the staff sing a birthday song. But what about…

  • a personalized card signed by the staff.
  • a rose for anniversaries or special dates.
  • candle light for romantic settings.
  • little chocolates…women love chocolates.
  • special upgrades to existing services.
  • balloons or free pictures.
  • free desserts.

The list could go on and on. The idea is that once you know that you’re dealing with a special occasion, that you take advantage of it to build the experience around it. Make it a memorable experience and one that will be attached to your brand for years to come.

Associate your brand’s customer experience with the memorable special occasion

I don’t remember every anniversary or birthday dinner in my life. But I remember the ones where things went above and beyond what I expected.

  • One year we had catered dinner on the beach.
  • Another time we had special flowers arranged ahead of time.
  • One hotel upgraded our stay to a suite for just $13.

Each of these occasions will always be remembered because I wasn’t expecting it to happen. But the various businesses I was working with were aware enough to ask about our occasion and DID SOMETHING ABOUT IT. To deliver an exceptional customer experience managers and leaders need to teach the essence of service and empower empower employees to act and give real customer service that matters to customers.

You don’t need to spend a lot. You just need to recognize and be proactive to create a memorable service experience.

Republished with author's permission from original post.

Flavio Martins
Flavio Martins is the VP of Operations and Customer Support at DigiCert, Inc., a leading provider of enterprise authentication services and high-assurance SSL certificates trusted by thousands of government, education, and Fortune 500 organizations. Flavio is an award-winning customer service blogger, customer service fanatic, and on a mission to show that organizations can use customer experience as a competitive advantage win customer loyalty. Blog: Win the Customer!


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