Sparkroom and TARGUSinfo Join Forces to Provide More Real-Time Intelligence to Colleges and Universities


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TARGUSinfo Solution Now Fully Integrated Across Entire Sparkroom Enrollment Marketing Automation Platform

Vienna, Va./Toronto, Canada – January 31, 2011 – Higher education marketers now have additional, superior options in their search to optimize the conversion of prospective student leads. Sparkroom , a CUnet company, announced today that it will offer colleges and universities TARGUSinfo’s On-Demand Lead Verification and Lead Scoring solutions through their widely-deployed software solution for enrollment marketing automation.

Trusted by top career colleges and universities, the Sparkroom platform integrates all aspects of enrollment marketing in a single web-based platform, providing accurate, real-time campaign performance data 24 hours per day, seven days a week to allow schools to easily manage, measure, and optimize student inquiries with immediate results.

“Schools rely on Sparkroom to provide greater transparency and insight throughout the enrollment process,” said Jamie McDonald, Sparkroom President and CEO. “By integrating TARGUSinfo’s award-winning solutions into our enrollment marketing automation platform, schools can better prioritize and verify inquiries in real-time, allowing them to connect with those qualified, interested prospects that will ultimately enroll as successful students.”

“CUnet has long been a partner of TARGUSinfo and we are proud to extend that partnership across the entire Sparkroom platform. As they continue to drive value for each of their schools, we look forward to helping them drive higher conversions, better student matches, and greater ROI by providing the highest-quality leads possible,” said Chris McArdle, TARGUSinfo Executive Director.

The TARGUSinfo On-Demand Lead Verification and Lead Scoring solutions are powered by its unrivaled, proprietary technology platform, IAN. IAN powers more than 1,200 U.S. businesses with more than 100 billion consumer interactions in real-time. Coupled with ElementOne, TARGUSinfo’s unrivaled analytics and segmentation platform, clients realize a transparent ability to quantify and value every interaction with customers and prospects.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 100 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit

About Sparkroom
Sparkroom, a CUnet company, is the leader in Enrollment Automation Marketing solutions for higher education. With Sparkroom Connect, Discover, Nurture and Benchmark, direct response marketers have the tools and expertise needed to measure, manage, and optimize their spending across every direct response channel. Sparkroom’s software, which it hosts and delivers to its customers on demand, enables schools to capture, store, and analyze information generated by student inquiries, while gaining critical business insights into the performance and efficiency of all direct marketing activities. Sparkroom was acquired by CUnet, a subsidiary of Nelnet Inc. (NYSE: NNI) in February, 2010. For more information, visit

About CUnet
CUnet delivers industry-leading technology, media, and marketing services to higher education institutions to help recruit and enroll students. Driven by a commitment to technology leadership, compliance, and exceptional customer service, CUnet’s higher education experts partner with schools to improve marketing performance and deliver qualified inquiries that meet enrollment and retention goals. CUnet is proud to be a founding sponsor of the Education Marketing Council and is dedicated to promoting ethical marketing practices in postsecondary education. CUnet, headquartered in Paramus NJ, is part of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit

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