Lagniappe is creole for ‘the gift’ or la napa. Leave it to Spanair to do something truly special in the spirit of lagniappe for its passengers flying on Christmas Eve. They make a pinpoint landing at #681 in the Purple Goldfish Project from a tweet by @Michelle_i2i:
“Talk about WOW! Love the thoughtfulness behind the initiative.http://bit.ly/eNFdju Great job @Spanair #custserv”
Here is the YouTube video from Spanair:
Here is how Spanair described the effort:
“On December 24th our flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. Christmas is a very special moment so we decided to do something special for them, too.”
Marketing Lagniappe Takeaway – When executing branded acts of kindness, it doesn’t have to be ‘one size fits all’. I like how Spanair researched each passenger and customized each gift. I also appreciated how they utilized the baggage carousel for handing out the gifts. That was a fun signature touch.
Today’s Lagniappe (a little something extra for good measure) – Here’s to #usguys. A 24/7 twitter hashtag at the intersection of marketing / branding / and social. Check it out in ’11, because in the words of co-founder Tom Moradpour it’s about being ‘one louder’. A little more about ‘one louder’ courtesy of the ‘Tao of Nigel Tufnel’:
Click the image to see the one minute video
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?
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