Canvases connect social, mobile and digital campaigns; boost marketing ROI
(Phoenix, Ariz. – April 1, 2014) – SocialWhirled today introduces the SocialWhirled Canvas Collection, a new suite of tools built on the 2014 CODiE award-winning marketing and advertising campaign platform. Powerful yet easy-to-use, Canvases streamline and simplify campaign creation and management across the social, mobile and digital landscapes, freeing brands from creative limitations while improving efficiency and effectiveness.
After listening to CMOs, chief digital officers and brand managers of companies and agencies, SocialWhirled heard loud and clear that they need ways to uniquely market their brands and differentiate from other brands without being stuffed into traditional templates. To answer this need, SocialWhirled came up with the SocialWhirled Canvas Collection to streamline campaign development and provide unlimited flexibility and creativity beyond typical template limitations.
Case in point comes from Phoenix-based Local Motors, open-source hardware innovator and pioneer of co-creation and micro-manufacturing in the design and development of game changing vehicles. In preparing for promotions to support Arizona Bike Week, Local Motors was looking for a tool to help coordinate consistent campaigns across its various social, mobile and digital sites simultaneously. “We wanted to be able to reach a dispersed audience with a personalized, consistent message across social media, mobile sites and digitally,” said Amy Romano, director of strategic communications & public relations for Local Motors. “We are excited to be among the first to use the SocialWhirled Canvas Collection to control the look, feel and messaging of our entire campaign from a single dashboard, and hope to amplify our reach and avoid ending up with silo’d efforts.”
“Local Motors understands digital marketing and is one of the more innovative start-ups we’ve met, as evidenced by the strong partnerships it has created with brands such as GE, BMW and the U. S. Army,” said Andy Lombard, SocialWhirled CEO. “We’re elated to work with Local Motors and support its efforts to tie together campaigns for complete, synchronized execution across its social, mobile and digital platforms.”
The SocialWhirled Canvas Collection is a bold, new integrated suite of tools that meets these needs by extending campaign reach while providing complete creative control. Specific features include:
• Robust Design Capabilities. Unlike traditional templates, Canvases offer complete creative control and customization. With access to the HTML, CSS and JavaScript, each Canvas can be built from the ground up or tailored-to-fit using one of the optimized Canvases from the collection.
• Social-Mobile-Digital Extensions. Each Canvas campaign can be published simultaneously across social media, mobile and digital platforms. Built on Bootstrap and with social connect integration via Facebook, LinkedIn, Google Plus and Twitter, Canvases is the only suite of tools which connects campaigns across the social, mobile and digital landscape, ensuring a consistent brand presence across all channels.
• Socially Enabled Widgets. Canvases harness the power of social media with built-in features including video players, voting capabilities, commenting, share buttons and custom Facebook applications. Additionally, the suite of tools streamlines the campaign management process with moderation functionality available from within the SocialWhirled dashboard.
• Content Marketing Tools. Transform content marketing, with tools to manage, publish and deliver content quicker and easier than ever before. Canvases include targeting and segmentation tools, form captures, offers, A/B testing, landing pages, multiple language capability, easy data exports and more.
• Powerful Analytics. Each Canvas comes complete with the award-winning SocialWhirled dashboard, which pairs analytics with social insights, including interest and attribute data — all from one location.
“The SocialWhirled Canvas Collection gets marketers out of the dreaded template world while improving ROI on campaigns that span social, mobile and digital,” added Lombard. “This customization, cross-platform synchronization and complete creative control is really the best of all worlds and results in an almost immediate jump in ROI.”
The SocialWhirled Canvas Collection is available now. For more details, please visit http://canvases.socialwhirled.com/.
About SocialWhirled
SocialWhirled is an award-winning, cloud-based platform that allows for easy creation and management of marketing and advertising campaigns across the social-mobile-digital landscape. Its powerful suite of tools, called the SocialWhirled Canvas Collection, frees brands from creative limitations while improving efficiency and effectiveness. Brands from a wide variety of industries utilize SocialWhirled to drive deeper engagement, extend reach, capture interest and attribute data, continually target leads, measure marketing’s impact and increase ROI – all from one product suite.
