Enough Hype, Time for Social Media Metrics! An Interview with Jim Sterne

0
78

Share on LinkedIn

Bob Thompson interviews digital marketing thought leader Jim Sterne about his new book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

Topics include:

  • Social media is “free” — why bother measuring business value?
  • What has been the impact of social media on web analytics?
  • Why digital marketers are falling short linking to business goals
  • How to measure success with sentiment analysis
  • How to convince your boss to invest in social media


ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here