Bob Thompson interviews digital marketing thought leader Jim Sterne about his new book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.
Topics include:
- Social media is “free” — why bother measuring business value?
- What has been the impact of social media on web analytics?
- Why digital marketers are falling short linking to business goals
- How to measure success with sentiment analysis
- How to convince your boss to invest in social media