Enough Hype, Time for Social Media Metrics! An Interview with Jim Sterne

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Bob Thompson interviews digital marketing thought leader Jim Sterne about his new book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

Topics include:

  • Social media is “free” — why bother measuring business value?
  • What has been the impact of social media on web analytics?
  • Why digital marketers are falling short linking to business goals
  • How to measure success with sentiment analysis
  • How to convince your boss to invest in social media


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