Social Media At Work – Skiving Or Thriving?


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Do you let your people access social networks during working hours? Think that’s skiving? Think they’re wasting time? Well, you could be wrong! A new 2 year survey by Microsoft suggests that providing access to social networks can increase productivity!

Their survey of 10,000 employees worldwide has revealed that…

  • 46% of people believe that access to social media tools has increased their productivity
  • 37% believe they could be significantly more productive if their managers were more supportive in using social media
  • 34% believe that their managers underestimate the benefits of social media.

Interestingly, the survey revealed that more than 30% of companies don’t allow it in the workplace and restrict its use.

It’s an interesting one. I can’t help thinking that as long as people aren’t spending too much time watching YouTube videos of cats and telling everyone what they had for breakfast, then ‘appropriate’ use could help improve and develop….

  • Engagement with customers and network contacts
  • Improved intelligence on market trends and customer opinions and views
  • Collaboration and communication with colleagues
  • Sourcing suppliers, support and resources
  • Idea generation, sharing and development

So yes, using social media appropriately can help – go on, get your people using it to help maximise relationships, collaboration, communication and innovation in your business (why not share this with them?)

What’s ‘appropriate’? Well, I think taking guidance from Hubspot and their social media policy (in fact, all their policies!) is a good start. It’s….

‘Use Good Judgement’!

You can read more about them here and their UBER culture here.

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


  1. It’s an interesting question and I think those leaders that advocate a highly productive environment first (and play lip service to employee and customer engagement) will feel that their team are skiving and, guess what, their team will be skiving.

    I think leaders that set a clear vision, trust and empower their people to do the right thing will find that people do the right thing.

    I guess, you get the perspective you deserve.

    Thanks for sharing – really thought provoking!

  2. Spot on Dougie!

    I think forward thinking leaders establish their vision and then work out (with their people) how social media can help them do it!

    Others dismiss it as a distraction!

    Thanks for your contribution!



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