Working with social media has proven to be one of the surest and most effective ways to increase your customer base
However, while some companies seem to be thriving with this social media thing, others just aren’t.
To wit, we run down a few tips that will help bring success to you as regards the social media landscape.
Social media doesn’t necessarily have to cost you much
If you’re a startup and you don’t have the time- or finances- to run an elaborate social media campaign, you could easily outsource it. The sweet thing about outsourcing to freelancers is that they understand the terms and through their skills, you won’t have to worry about a specific part of your business that could have been bothering you for some time.
To wit, feel free to check out freelance sites like Yooker to get some quality social media staff.
Focus on quality content
In the world of social media marketing, content remains king.
It might sound like a basic idea, but you’ll be amazed at how many people create low-quality images and copy brands.
You need to understand that every social media account is a representation of your brand. To wit, you need to treat them with the same level of consideration and attention that you will attribute to your brand because at the end of the day, your overall user experience will be made or broken by the extent to which your content is of good quality.
The whole idea of quality content also plays into the strengths and weaknesses of each platform. It is not every kind of content that will translate to every medium. You can start by sharing sharp, high-quality branded images on your Instagram, insightful career tips on LinkedIn, awesome posts on Facebook, short and quirky posts on Twitter, etc. The audience on every social media platform is different, and quality content will be able to help you tailor their needs.
Set goals on social media
It is pretty easy for you to say that you want to get new followers or you want to increase the traffic that gets to your website via a specific social media platform.
However, specificity is also important
How much followers do you want? How many new people do you want to view your website?
Basically, what will you have to see before you can say that indeed, a specific social media campaign has been successful?
Make sure that your social media team isn’t just floating along, sharing posts and disturbing your fans without any shred of guidance. Set your standard as well as achievements that you desire to get to, and make sure to measure all of these with a reasonable time frame that you think will be feasible enough for it all. When you’re done with that, start to devise your strategy.
This way, even if you don’t meet your goals, you will be able to take a look at your editorial calendar and examine that as regards your analytics to see where you might have gone wrong, then work on making things right.
All of this will make it easy for you to pivot your strategy and within your next goal, you will be able to work better to each even more followers. And, All this you can get on Yooker in cheap rates. A one stop spot for your social promotions.
Know that your social media isn’t about you
Yes, you read that right.
Your social media accounts might bear your name and the name of your brand, but you need to remember that they are not about you. Rather, they are more about your target market. Make sure that you design your editorial calendar and content by what these people want to consume, not just what you feel like sharing with them.
Also, apart from developing content that is specific to your followers, make sure to take the time out to actually engage them and interact. Comment on photos on Instagram, respond to tweets, run a few giveaways, share engaging videos on Facebook, join a group on LinkedIn, etc. This way, you will be able to show your audience that behind the whole business is actually a human being with a personality.
At the end of the day, social media is all about connecting people. Do that.
Your users will be able to let you know what they want through likes, click-throughs and engagement. Take note of all these and show them that you’re listening to the by responding accordingly.