Social Media Trends Going To Hit In 2018


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The sweet and sour attributes, which became a part of our lives during 2017, are finally on the verge of receiving a final good bye by welcoming the footsteps of 2018.


As the year changes with the number, the technology relished by most of us would also grow a year old with something more refreshing and exciting to be splurged on our expectations’ blanket. EXCITED???? Even I am….
We all cannot simply deny that technology has turned out to be a drug, we all are addicted to, and spending a day without it, seems an unachievable task. But in return, we also get the comfort at every life sequence, where technology comes in different shapes and sizes to help us lead a better lifestyle.

On the other hand, when it comes to a new year, then expecting some of the promising features to make an impact in our lives is not wrong, whether it is professional or personal front.

When we look around then suddenly we see ourselves engulfed by some of the most exciting and interesting marketing pieces, whether it is that hoarding crossing the flyover or the latest GIF shared by your favorite brand. Marketing is everywhere, and with this blog today am going to discuss the latest marketing trends which are going to be a part of the social media in 2018.

The marketing is always on a trend-spree, to keep the users engaged. We are going to give you the latest update on the most trending social media marketing trends in the upcoming 2018, with this blog…please read further…


The term ephemeral stands for – lasting for a very short time, it is going to be a part of the upcoming social media trends through content writing.

But how come content can short-lived and gain success?

This was the concern which came to my mind as well when I first heard about the ephemeral content, but sooner I found the content which appears just for 24 hours and then disappears on its own, such as the WhatsApp status, snapchat, and other social networking sites, this content is already gaining huge popularity.

A marketer might find the short-lived content a bit of scary since the number of efforts and money in developing the content, would go wasted and there would be no sizeable revenue would be generated out of it…

Well the concern is quite logical, and you cannot skip from its existence, but there is another side of the story, which states that short-lived content works rather in your favor, because:

 It provokes your users to see and check before it gets missed out.
 It helps to build excitement amongst the users.
 Users build a trust around your brand and make it more charming

Though the short-lived content strategy can really work in your favor, but only if you pick the right and the well-planned strategies to reach out to the targeted users

User-Generated Content

What is user-generated content? Is it something I need to ask users to write? Why would users write for me?
These questions bugged me too, but the answer to these questions is well-explained in the blog further.
You cannot deny users trust each other more than any influencer or marketing campaign and UGC (user-generated content), is an authentic marketing venture.

In the user-generated content, nobody involved is paid and it is created just to spread the good word about the product. It can be in the form of a picture, video, testimonial, tweet, blog and every other segment which user utilizes to promote the brand.

Mobile Friendly Content

With more and more number of users indulging every passing minute on the social media from their smartphones, the content available on the social media should also be highly mobile friendly.
The difference this content is going to bear that it will be simpler and engaging helping the users to enjoy and understand the content with an ease.

Although to adopt this strategy the social media marketers are supposed to hire experts and experienced heads from the industry.

Influencer Marketing

A most expected question would come from some of you that what is influencer marketing?

Well, influencer marketing is also known as influence marketing, wherein the focus of marketing is placed on influential people rather than spreading it across the targeted market. Through the marketing strategies, the people who have the influence over the potential buyers, they take it further.

The influence marketing had remained the talk of the town in 2017, but in 2018 it would remain the first choice with certain twists.

2018 is going to witness a big change in the influence marketing, wherein the data exchange with a hefty fee, is going to take a back seat and brands would rather, manage the influencer campaigns from the initial stage to last.
One more and much-hyped expectation from influence marketing in 2018 would be the integration of intelligent chatbots, which would be introduced to represent the social media influencers wherein they would be able to talk back and engage users further.

More Robust Apps Will Make The Entry

With the more trending social media trends to spread in 2018, the app technology is also going to take a speed test and the apps are going to be instilled with every possible element to help you stay connected with your social media world through just one app.

Indeed every mobile app development company would require investing the extra efforts to beat the challenges thrown by the technology and the users’ demands.

Thus, 2018 is going to be a strong witness of some of the revenue – makeover strategies, which would stay on trend and is going to benefit the businesses professionally and organically.

And with just few days left to bid Goodbye to 2017, you need to pull your socks up with more of the technology to make a pace with the upcoming marketing trends.

On the other hand, if you are going to integrate the above mentioned social trends in your business along with a mobile app, developed by a top mobile app development company, it would help you to craft a significant and the most trustworthy online presence for your business across the every social media platforms.

Ankit Singh
Ankit Singh is the Founder and COO of Techugo, one of the fastest-growing mobile application development companies, based in India, USA & UAE. Follow him on FB and Twitter...


  1. Thanks Ankit for this valuable article.
    Your points are very effective and really useful. Research says marketing exercises are highly concerned with timeless content creation. Ephemeral content is short-lived and result oriented. It is now very popular and brands are experimenting with how best to engage with a growing ephemeral audience by developing the content strategy. It is cost-effective and provides an authentic way to connect with your following.


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