SNI Technology Sees 1,500% ROI in Two Months Using DiscoverOrg to Drive Sales Gains


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Use of DiscoverOrg’s Information Technology sales data and intelligence tools drive impressive results for leading staffing firm

Vancouver, WA, Dec. 12, 2013 – SNI Technology, one of the fastest growing recruitment and staffing companies in the United States, needed to understand the information technology department’s infrastructure and hierarchy within prospective client companies, and who the CIOs, CTOs and top IT decision makers were. It also needed access to timely and relevant IT intelligence updates so its sales reps could make the right connections with the right message, at the right time.

To address these needs, SNI Technology turned to DiscoverOrg,, a three-time Inc. 500 company and provider of information technology sales and marketing intelligence tools used by top IT vendors. Through the use of DiscoverOrg’s Mid-Market dataset, as well as its IT Org Charts and Real-Time Triggers, SNI Technology was able to gain access to IT talent that otherwise would not be found on any traditional job board or networking site. In the process, SNI Technology realized a 1,500% Return on Investment (ROI) in just two months.

SNI Technology found DiscoverOrg created massive efficiencies for its sales reps. Prior to the implementation, its reps had been spending weeks and even months researching and sourcing resumes, job boards, and networking sites to find out what technologies a company was using in order to initiate meaningful conversations with prospects. Now with a click of a button, information technology sales reps have access to a rich array of customer and prospect data, including not only a company’s IT installed base and pending projects, but also an in-depth view of its IT organization – the hierarchy, reporting structure and spending authority.

By combining that intelligence with the highly accurate contact information in DiscoverOrg’s Mid-Market dataset – including 92% with direct-dial phone numbers and 98% with email addresses – SNI Technology reps are now able to book meetings with key decision makers on a timely basis, presenting them with a solution that matches their company’s most pressing needs.

“Uncovering valuable information like an organizational change within an information technology department or news of an upcoming project is actionable intelligence we didn’t have before,” said Pete Langlois, Vice President and Head of the Technology Division at SNI. “Now armed with this information thanks to DiscoverOrg, our reps can directly engage prospects in meaningful and timely conversations, building up relationships that pay significant dividends down the road.”

“Given the fact that IT unemployment rates are virtually at zero, staffing companies such as SNI Technology can’t afford to miss out on opportunities to leverage any type of movement within an IT department in order to drive sales,” said Henry Schuck, Co-Founder and Chief Revenue Officer of DiscoverOrg. “We’re thrilled to be a partner and contributor to their success as we provide them with IT sales intelligence and highly accurate decision maker contact data to give their sales reps a major leg up on the competition.”

About SNI Technology
SNI Technology is a division of SNI Companies and is one of the fastest-growing recruitment and staffing companies in the U.S. SNI Technology’s commitment to professionalism is unparalleled and their reputation is based on matching qualified candidates with ideal jobs and employers. With revenues in excess of $100 million, SNI Companies ranks among the top 100 staffing companies in the U.S. Founded in 1998 and based in Des Moines, Iowa, SNI Companies has offices in the Midwest, Northeast, Mid-Atlantic and Southeast. For more information, visit

About DiscoverOrg
DiscoverOrg is the leading sales and marketing intelligence tool used by the top IT vendors, staffing companies and consultants targeting IT departments of Fortune-ranked, Mid-Market and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the IT org charts of 16,000 companies complete with verified email addresses, direct-dial phone numbers, reporting structure, IT project updates and technology installed base. Each of the over 260,000+ IT decision makers in the DiscoverOrg database is updated and refreshed by the company’s team of 80+ in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message. For more information, please visit

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