Six Marketing Tactics We Shouldn’t Underestimate


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As a marketer, it is vital to stay on top of the latest trends in consumer behavior with hopes to find new avenues to reach customers and prospects to stay fresh in their minds. There are countless tips, strategies, tactics and guides available regarding “best practices” in marketing. However, some marketing tactics simply get overlooked (here are some good

1) Feedback from the Target AudienceAudience feedback from your customers is one of the best tactics to learn what they want, as well as opportunities to improve your marketing efforts in the future. Often times, it is difficult to decipher whether or not the recipients of the newsletters are paying any attention, asking for feedback is a great way to engage your readers. One way Neolane incorporated audience feedback was through the integration of webinar information into the quarterly newsletter. Components of a past webinar were placed towards the top of the newsletter, which added a different element to the standard format. Links to upcoming webinars were also cross-linked within.

(© Paulus Rusyanto)

2) Community Forums
NICA 300x272 Six Marketing Tactics We Shouldn't Underestimate
Forums are a great way to spark a conversation with your customers as a way to engage with them on a personal level. At Neolane, we have Neolane International Customer Experience (NICE) page to engage with customers, where customers or prospects can learn more about our brand, and even ask questions with hopes in receiving relevant answers from experts. This interaction will provide greater knowledge to your fan-base and continue to support customer relations.

3) Customer Presentations

This could be one of the most overlooked marketing tactics. Customers are your best advocates, and like we saw at a trade show, customers could be giving presentations at trade shows and name drop your brand in front of hundreds of people, instantly sending your brand attention. This could generate activity at your own booth during a trade show and most importantly, some face to face encounters which can be very beneficial for business and lead generation.

4) Product Videos

Simply placing product videos within the context of your blog posts or other content can generate a great deal of traffic back to your website. New technology such as smartphones now allows marketers to bring videos to the next level with augmented reality. Users can hover over images with their phones, triggering a product video. This interactive feature is another way to generate interest in your brand and potentially more leads.

5) Surveys

One of the simplest forms of gathering customer insight to better your brand is to simply administer surveys to your customers. This will allow you to see what can be improved and what is being performed well by your brand. Take a few moments to send out a survey and you will be opened to real feedback from real customers.

6) Delivering on a Promise

Lastly, potentially the most simple of all tactics, but often overlooked, simply deliver your promise. The fastest way to lose the trust of a customer which could lead to the end of a relationship is to not follow through with something you say you will do. Put the customer first, and make sure you meet the expectations you set on yourself.

Following these simple tactics could lead to greater levels of customer satisfaction and ultimately more leads for your brand. And remember, follow through with what you declare, nothing will make a customer leave faster than failing to deliver on a promise.

Republished with author's permission from original post.

Jennifer Minko
After earning a Masters of Science in Professional Communications from Clark University, Jennifer spent several years in the insurance industry as a Casualty Claims Adjuster. She then moved into a marketing role at a small Business Intelligence firm eventually becoming their Marketing Manager. Currently, Jennifer is the Marketing Programs Manager at Neolane.


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