Siperian’s Multidomain MDM Solution Recognized for Helping CPG Manufacturers Gain Insight from Customer and Product Data


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Siperian, Inc., the leading provider of a proven and flexible multidomain master data management (MDM) platform, recently announced that it has been recognized by Consumer Goods Technology (CGT) magazine as an “Editors’ Pick” for its impact on companies in the consumer packaged goods industry. This recognition was awarded as part of the magazine’s annual Readers’ Choice issue.

Consumer packaged goods (CPG) companies spend millions of trade promotion dollars annually to increase sell-through and profits. However, tracking and measuring the results of specific product promotions poses a significant challenge since critical product, promotion and retailer data is often stored separately in different formats in multiple systems across the enterprise. In fact, few firms have access to reconciled and related data within and across key domains such as product and retailer which is necessary to support promotion planning, forecasting and generating integrated analytics. While many companies have tried to improve trade promotion tracking and results measurement, few have succeeded.

According to an AMR Research report titled, “Trade Promotions: Are You Getting What You Pay For?” CPG companies have, “significant gaps in meeting cross-organizational requirements from current technology options.” The Siperian Multidomain Master Data Management Hub™ provides desktop access to reconciled and related retailer, product, pricing and supplier data. By addressing these data issues, CPG companies are better positioned to understand the effectiveness of their past trade promotions, gain valuable insights about their business and plan and forecast future trade promotions that will positively impact sell-through and profit.

“Siperian stood out as a company who provides a unique and powerful solution for consumer goods companies,” said Alliston Ackerman, editor, CGT. “As consumer products companies continue to spend more than 14 percent of their revenue on trade promotions, it is exciting to see how innovative technologies from companies like Siperian can help consumer goods companies make better decisions. CGT is excited to add them to the prestigious list of companies that are being recognized in our annual Readers’ Choice issue.”

Data integration gives CPG companies the ability to create a holistic view of operations and sales. By sharing reliable information across the organization and their replenishment channels, CPG companies can operate more efficiently resulting in increased profits, streamlined trade promotion management, reduced supply chain costs and improved collaborative planning.

“Trade promotions have long been a key marketing strategy for consumer packaged goods companies,” said Peter Caswell, president and CEO of Siperian. “However, to successfully launch, sell products at a profit, and generate strong demand in the channel, a cost-effective and efficient trade promotion management foundation is critical. We help our CPG customers reconcile and relate the key data they need across domains in order to optimize trade promotions, improve profitability reporting from category through SKU level, and sharpen demand forecasting to maximize their business performance.”

About Siperian, Inc.
The proven and flexible Siperian Multidomain Master Data Management (MDM) platform provides a consolidated and connected view of critical customer, product, supplier, and employee data to business users in Global 500 companies across 15 different industries. The Siperian Multidomain MDM Hub™is an integrated software platform that meets the needs of data-intensive companies by enabling them to improve their access to real-time information from distributed data sources. Through this unified view, organizations can achieve enhanced customer relationship management, regulatory compliance, and order to cash processes. With corporate headquarters in Foster City, California, Siperian has offices throughout the United States and in Toronto, Canada; the Company’s EMEA operation is headquartered in London. To learn more about Siperian visit or call 1-866-747-3742

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