Siperian Announces New Business Data Director — Broadens the Effectiveness of MDM Solutions


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Siperian, Inc. – developers of an award-winning master data management (MDM) platform – has announced the availability of Siperian Business Data Director™, a web-based, intuitive, and configurable data governance application for Siperian MDM Hub™. This application provides business users and data stewards with the ability to effectively create, consume, manage, and monitor master data. Leveraging Business Data Director, organizations can gain immediate efficiencies within business processes by enabling rapid adoption of master data solutions while enforcing strict data governance procedures and policies.

“The business as a whole suffers when data is not managed properly and made available to the right users at the right time,” commented Jill Dyché, partner and co-founder of Baseline Consulting. “To be truly effective, an organization must proactively manage data quality at the point of creation, provide real-time access to the data throughout the enterprise, and ensure that data management is integrated within business processes.”

Business Data Director improves the overall productivity of business users by enabling them to find accurate and critical information faster. Through proactive data management, the application reduces the cost of maintaining data quality. Data governance is the key to the overall success of any MDM initiative; consequently, Siperian Business Data Director was designed to ensure that correct and complete data is created from the outset, resulting in reduced downstream data management issues. More specifically, it allows only the appropriate owner to create, review, and approve the data before it can be consumed in a secure manner by the entire organization.

Siperian Business Data Director enables improved compliance by providing organizations with a complete, consistent view of both data and lineage. It delivers significant benefits to users across the organization including:

· Business Users: Native workflow capabilities enable business users to collaboratively create data directly within the Siperian MDM Hub and govern the approval process. Business Data Director also allows these lines of business users to immediately consume the reliable data in multiple ways, including hierarchies, to perform their respective job functions more efficiently.

· Data Stewards: Task-oriented user interface improves data steward productivity by simplifying the daily management of repetitive tasks and monitoring of data quality.

· IT Professionals: IT Professionals can rapidly deploy and quickly configure Business Data Director for immediate use by the business community, and then continue to quickly adapt it to their ever changing business requirements. Recognizing the need that different organizations might create and consume data in different ways, provides several deployment options to the IT professional – it can be deployed as-is; it can be extended to include information from other applications; or, visual components from Business Data Director can be directly integrated within the applications such as CRM or ERP.

“Traditionally, data management is entrusted to a small group of data stewards who, on behalf of the entire enterprise, create, maintain, and monitor the correctness, consistency, and completeness of master data,” said Peter Caswell, president and CEO of Siperian. “Siperian Business Data Director takes that paradigm to the next level by empowering business users to become the direct authors, managers, and consumers of master data enabling them to drive real-time business efficiencies and achieve greater ROI.”

About Siperian, Inc.

Siperian, Inc., an award-winning and innovative provider of a flexible master data management (MDM) platform, helps companies unify their critical data about customers, products and organizations- and delivers reliable, complete views of this data within existing business processes. The Siperian MDM Hub (™) offers the next generation of architectural flexibility for managing all types of master data. It is an integrated, model-driven software platform that adapts to today’s business requirements delivering rapid return on investment, while evolving to a complete enterprise master data management platform. Siperian’s approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in industries, including Health & Life Sciences, Financial Services, Technology, Insurance, Manufacturing, Retail, Consumer Packaged Goods, Oil & Gas, Chemicals, Publishing, Media, and Waste Management. With corporate headquarters in Foster City, California, Siperian has offices throughout the United States and in Toronto, Canada; the Company’s EMEA operation is headquartered in London. To learn more about Siperian visit or call 1-866-747-3742.


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