“Simplification” is the key to reach customers


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“Almost all quality improvement comes via simplification of design, manufacturing…layout, processes and procedures.”

When things are less complicated , you face less trouble and it is easier to take decisions.

When you tend to pitch-in a lot of effort in understanding something which is not understandable, you just leave it at the end of the day!

An Example of Simplification- The Cloud Telephony

If you go through the business articles these days, you’ll find most businesses are shifting their data to Cloud.

Talking about the Indian businesses , especially the e-commerce ones like snapdeal, lenskart, etc. have started using Cloud Telephony as their business phone system and has grown as a favourite, reason being that it has managed to enhance the business communication processes. It has eliminated the problem of maintaining the hardware of the traditional PBX and instead all the business calls can be accessed over the phone just like browsing the internet. Therefore, you can attend your calls from anywhere and everywhere.

Currently, there are multiple organizations in India which are well-known providers of this system.

This is a clear example of simplification in the sense, firstly because reduces the cost of setting up a hardware and secondly, it helps in business continuity.

How can you achieve “Simplification”?

You don’t want your customers to leave your organization, Do you?

Entrepreneurs often “don’t realize that they can make things easier, which in turn convinces the customers to stay forever.

As a business owner, the first thing that you need to understand is that customers are unaware of what you intend to say or what you are planning to offer. Therefore, it is always great to keep it easy!

Here’s what you can do to simplify :

1. Use less-complicated language:

When I am talking about using of less-complicated language, it basically means an effective use of language. This means that your language should be concrete and structured in a way that it is able to hit the minds of the customers. Make sure that the language you use is familiar to people you are targeting.
Suppose, you plan to release flyers in China regarding your product but the the language used is english. Now here is the problem: Most of the people in China do not know how to read the english language, thus for them it is not understandable and as a result your message is not conveyed.

Hence, the language is effective only when the audience familiarizes with the language which is being used. Therefore, whenever you are addressing to your target audience or customers, use a dialect which they understand, so that the moment you execute it, the message you are trying to spread is effectively conveyed without any discrepancies.

2. Use less statements to convey your message:

Who wants to listen to long speeches? I don’t want to!

Using too many statements complexes the whole idea or context of your message. Sometimes, when you use too many words to explain , you go off track and the people listening tend to forget what you had said earlier.

If you are a good speaker, you should stop fancying the words and stop using elongated sentences. Try to convey your messages in the most concise manner possible but use straight yet simple words so that people can grab it at the very first go!
Usually, if you read the advertisements, you’ll able to realize that they use minimum but strong words to convey their messages. This is because they want to make it easy for their viewers and everything is delivered in less time. Therefore, use “punch-lines” or “one-liners” to say whatever you have to.

3. Lessen those conversations

It is important to talk to people and know what their thoughts are. This helps you to develop new ideas and work on it accordingly. But I am sure you must have heard of this phrase, “Talk less and work more”. This implies to you as an entrepreneur as well!

Customers want results and not lectures. They want that whatever you promise to do in words, it should generate results in action. Thus, when you start working on whatever you say, it simplifies the hassle for your customers.

For example, a customer bought a washing machine, because one of your workers told him that if he encounters any problem, his product shall be replaced with a new one. This convinced the customer to buy the product. After a month, the customer discovers that the machine doesn’t have an automatic dryer. However, he goes back to the shop expecting the product to get replaced. And when he reaches, the agent refuses to exchange the product because apparently it wasn’t damaged. The customer gets disappointed and promises never to come back.

This is what happens when you just talk and do not fulfill what you say.

So, do not speak out things which you cannot fulfill. This will make it simple for customers to take the right decision.

Simplicity breakthroughs all the difficult situations in life then why not implement it while talking to the customers? All it does is, portrays two things: how sorted you are as a business owner and how effectively can you manage your customers.


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