The increasing complexity of modern living makes us crave simplicity. For
customer experience professionals, Simplicity is the new black. At all levels within businesses – the C-Suite, Marketers, Operations, and Technology teams – we are hearing the chant of the Simplicity mantra. However, most business leaders tend to underestimate the arduous path to Simplicity. ‘Simplicity’ is often sacrificed at the altar of the ‘Simplistic’.
The words share the same Latin root, Simplus, but the connotations are quite different.
While the refrain ‘Keep It Simple’ gets louder, businesses are approaching the journey to Simplicity with a certain naiveté. Achieving the holy grail of simplicity is not easy, certainly not simple, and never fast. Simplicity is not a starting point, neither is it a destination, it is a continuous iterative process.
In the spirit of the article, I will summarize my thoughts in four laws.
The Laws of Simplicity:
- The First Law: The opposite of Simplicity is not Complexity but Confusion.
- The Second Law: The path to Simplicity is through Complexity.
- The Third Law: Complexity is never eliminated but can only be reduced or concealed.
- The Fourth Law: Simplicity is achieved by finding the right balance between usability and usefulness.