After reading new set of posts on B2B and B2C and social media with nice high level statements that fall into two categories: 1) the same approach with social media for both; 2) no, they are not the same, I decided to look at the same subject but from a different point of view.
First I decided to categorize supplier-customer relationships. I think the categorization below fits both type of companies B2B and B2C:
After creating this pictorial relationship representation, I decided to ask you these questions:
Maybe instead of debating on whether social media works or does not work for B2B vs B2C types of companies we need to discuss the use of social media for companies [both B2B and B2C] per category view mentioned above?
And maybe it makes sense to add a process dimension to this discussion: sales, marketing, customer service/support?
Do you think there will be major industry-specific differences?
Here is the simple methodology you can use to complete this exercise:
- Take your company as an example; tell us which category mentioned above it fits in;
- Tell us whether it makes sense for your company to use social media channels. Which ones? For what business processes?
Look forward to reading and discussing the results of your case studies!