Selltis, LLC Raises Funding To Launch New Version of Hosted Customer Relationship Management (CRM) Software

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NEW ORLEANS (December 3, 2007) – Selltis, LLC, a provider of on-demand customer relationship management (CRM) software for end-to-end sales process automation, today announced that it has received venture funding from Advantage Capital Partners (www.advantagecap.com) and Enhanced Capital Partners (www.enhancedcap.com). The proceeds will be utilized to launch the next-generation version of the company’s namesake CRM solution, Selltis™ Sales 5.0, which is delivered via a hosted, software as a service (SaaS) business model.

Founded in 2000, Selltis has a broad range of domain expertise in delivering CRM software to support the needs of technical and industrial sales organizations. The company’s software is widely used by leading manufacturers and distributors serving a range of vertical markets, such as electrical, power generation, process control, among others.

Expanding on the company’s unique, hyperrelational™ technology that offers “many-to-many” data linking, the new Selltis Sales 5.0, planned for general availability in early 2008, allows users to manage all aspects of the customer and partner relationship lifecycle. This “Link The Way You Think™” approach provides the capability to proactively manage complex, team sales environments. The Selltis Sales platform includes tools to automate marketing campaigns and lead management as well as quoting and field service.

“We are not just bringing to market a new product but truly shaping a new mindset within SFA/CRM to empower customers to ‘link the way you think’ through a complete sales process automation tool,” said David Erath, CEO, Selltis, LLC. “The continued support of our funding partner Advantage Capital along with new investment from Enhanced Capital gives us the resources to continue to market our new platform to existing and prospective customers.”

Advantage Capital Partners is an innovative group of venture capital partnerships with more than $800 million under management. Founded in 1999, Enhanced Capital Partners is a national investment firm with over $400 million under management specializing in investments in small and mid-size companies.

“We are committed to helping Selltis Sales launch the next version of its software,” explained Damon Rawie, Managing Director at Advantage Capital Partners. “The market opportunity for CRM tools serving the industrial and technical sales industry is vast, and we believe Selltis is in a unique position to capitalize.”

“As the newest venture capital company to support Selltis, we see comparable market philosophies,” Michael Korengold, President of Enhanced Capital Partners. “Our goal is to help Selltis leverage our experience with market positioning and strategy, and provide key introductions to strategic customers, partners and potential hires.”

About Enhanced Capital Partners
Founded in 1999, Enhanced Capital Partners is a national investment firm with over $400 million under management specializing in investments in small and mid-size companies. Enhanced Capital provides a range of investment options to promote the growth and expansion of businesses. Our flexibility and practical investment approach can make the difference in maximizing the growth potential for a company poised for rapid growth. Enhanced Capital’s team members have extensive experience working with high growth businesses and a proven track record for helping our portfolio companies realize their full potential. For more information, visit www.enhancedcap.com.

About Advantage Capital Partners
Advantage Capital Partners is an innovative group of venture capital partnerships with more than $800 million under management. Established in 1992, the firm has grown from its origins in Louisiana to include offices in Missouri, New York, Texas and Washington, D.C. From the start, Advantage has raised private funds to invest in states and communities underserved by traditional sources of risk capital. The firm has built a strong track record of public-private partnerships with state and federal organizations, facilitating the flow of billions of dollars of investment capital into these communities. In conjunction with such efforts, Advantage provides equity and debt capital – along with value-added counsel and other support – to promising operating businesses that have the potential for excellent investor returns as well as significant community impact. The firm uses this dual bottom line to measure its success. For more information, visit www.advantagecap.com.

About Selltis, LLC
Selltis, LLC is a provider of on-demand customer relationship management (CRM) software for end-to-end sales process automation. Specializing in the needs of technical and industrial sales organizations, Selltis manages all aspects of the customer and partner relationship lifecycle. Built on the company’s unique, “many-to-many” data linking Hyperrelational™ technology, the Selltis Sales platform allows industrial sales teams to “Link The Way You Think™.” Selltis customers include leading specialized manufacturers, distributors and technology companies such as Toshiba Plant System & Services Corporation Power Systems Division, Waukesha-Pearce Industries (WPI), Ashcroft, General Sports Venue, Falk Renew Prager (Division of Rexnord), Contech Bridge, Pratt & Whitney (a division of United Technologies), Texas A&M School of Industrial Distribution, Detronics (a division of Kidde), WIKA, ITT Industries, Colder Products, Kidde Fire, Asbury Carbon, Hansen Transmission, Milwaukee Valve, and American Lewa. For more information, visit www.selltis.com.

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