Allows Incorporation of Intelligence into Business Processes for Up to 10x Improvement in Process Effectiveness
WINDSOR, U.K.—June 19, 2007?SeeWhy Software today released the SeeWhy Business Process Management (BPM) Integration Kit. Designed for software developers and others familiar with BPM, the toolkit helps organisations take advantage of SeeWhy’s real-time analytics in a wide range of business processes. The BPM Integration Kit extends SeeWhy’s drive to build intelligence into operational processes and the company’s position at the forefront of the business intelligence industry’s support for service-oriented (SOA) and event-driven environments. Using the kit, any BPM product can be integrated using Business Process Execution Language (BPEL) or proprietary process definition languages such as JBoss jPDL.
Business process management and business rules engines manage the flow of processes and rules, but both provide limited analytic capabilities; in particular, they struggle to handle time-series analysis and the personalisation of processes or rules to individual customers, products or transactions. SeeWhy ProfilesTM continuously track expected behavior of individual entities, such as customers, products and devices so that in-process analytics can evaluate the current event in the context of past and expected performance.
SeeWhy’s unique design allows it to be readily incorporated into other applications and to tap into data in flight from the corporate network, web, or middleware such as enterprise service buses and message queues.
Matt Cumberlidge, author of the forthcoming book “Business Process Management with JBoss jBPM” has used the SeeWhy BPM Integration Kit and featured it in his chapter on using JBoss jBPM and business activity monitoring (BAM). “SeeWhy adds powerful real-time business intelligence and business activity monitoring capability to BPM environments. The SeeWhy BPM integration kit makes it very straightforward to integrate real-time business intelligence into jBPM.”
Building SeeWhy’s event stream processing software into BPM and business rules systems can:
• Trigger business processes—SeeWhy monitors events for business risks and opportunities. If early warning signs of customer dissatisfaction are detected, for example, the BPM engine can initiate a retention process.
• Add analytic process steps to a modelled process—For instance, an insurance claims process can add a real-time fraud check.
• Create real-time alerts—The SeeWhy system can detect anomalies in customer behavior or business performance and alert users when, for example, an unusually large order for that customer has been received but a backlog is delaying processing.
• Allow business activity monitoring (BAM)—To provide visibility into processes executing in real time and identify delays.
“Building intelligence into business processes is a basic yet crucial step businesses should consider as they move toward service orientation,” said Jason Bloomberg, senior analyst with ZapThink. “Automating smarter processes can help companies deliver better, more tailored service to customers and partners, automate processes that would benefit from greater consistency or accuracy, and focus resources where they’ll have the greatest impact.”
The SeeWhy BPM Integration Kit is a 60-page document that guides BPM pros through integration between SeeWhy and BPM products. JBoss jBPM is used as an illustrative example with associated code snippets, and SeeWhy can be integrated in the same way with any BPM product that uses BPEL.
Charles Nicholls, CEO of SeeWhy Software, commented: “Building in-memory analytics into business processes produces dramatic results. We’ve seen up to ten- fold improvement in some processes when analytic process steps are added to BPM and rules systems. Processes that fail to adapt to individual circumstances are essentially ‘dumb processes.’ SeeWhy adds intelligence into the process flow making these processes dramatically more effective. With the SeeWhy BPM Integration Kit, we’re giving customers an easy way to inject intelligence into their business processes and to gain a competitive edge from doing so.”
The SeeWhy BPM Integration Kit is immediately available through www.seewhy.com. The toolkit is available free of charge both separately and as a part of SeeWhy Community Edition 3.2 (see today’s news, “SeeWhy Software Adds Advanced Profiling to SeeWhy Community Edition 3.2”) and can be downloaded from http://www.seewhy.com/bpm.
“Business Process Management with JBoss jBPM, A Practical Guide for Business Analysts,” by Matt Cumberlidge, will be available mid August 2007. Published by PACKT Publishing, it can be pre ordered at http://www.packtpub.com/jboss-jbpm/book.
