SeeWhy Brings Real-time Web Analytics and Shopping Cart Abandonment Remarketing to Eat’n Park


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. Restaurant’s website conversion solution built on SeeWhy +
ExactTarget partnership

. SeeWhy selected for real-time web analytics, expertise and best

. At ExactTarget User Conference, SeeWhy will exhibit the integrated
Abandonment Tracker Pro and ExactTarget solution that promises to convert up
to 50 percent of website abandoners to customers

Connections ’09 – INDIANAPOLIS and ANDOVER, Mass. – October 13, 2009 –
SeeWhy, Inc. , the website conversion company,
today announced that Eat’n Park Hospitality Group
has selected SeeWhy’s web analytics service, Abandonment Tracker Pro
, to perform real-time shopping cart
abandonment remarketing. Driven by the SeeWhy and ExactTarget
partnership announced

last month, the move lets Eat’n Park complement its existing ExactTarget
email marketing activities with optimized and automated real-time email
follow-up campaigns that can convert up to 50 percent of website abandoners
to customers.

SeeWhy, an ExactTarget Extensions Network certified partner, will be
showcasing Abandonment Tracker Pro and its integration with the ExactTarget
email platform at the ExactTarget User Conference, Connections ’09
, being held at The Westin Indianapolis from October
13-15, 2009. SeeWhy will be in booth 18.

“We spend a lot of time and money to get people to our website, but not
everyone buys,” said Adam Golomb, director of marketing for Eat’n Park. “A
lot of people show up, make a conscious effort to put something in their
shopping cart, but for some reason, they abandon. Those abandoners are
low-hanging fruit, from a marketing standpoint. The SeeWhy service makes it
easy for us to maximize website conversion and grow our sales.”

Charles Nicholls, founder and chief strategy officer of SeeWhy said, “Eat’n
Park is precisely the kind of company we had in mind when we partnered with
ExactTarget. Now, Eat’n Park will be able to automatically send real-time,
follow-up emails that nurture embryonic customer relationships and encourage
abandoners to return to the website to complete their purchases.”

Eat’n Park Expands Email Marketing Efforts with SeeWhy

Eat’n Park is an 80-location restaurant chain. The company’s successful
launch into ecommerce has prompted the creation of another online business,
The Smiley Cookie Store . Since 2007, the
company has been using ExactTarget to perform email marketing for its
restaurants as well as for ecommerce conducted on In
particular, Eat’n Park sends out bulk email as well as trigger messaging for
its birthday and anniversary programs and for “thank you” emails and a
lapsed customer program.

To further boost online sales, the company also invests in search engine
marketing and search engine optimization. And as the company ramps up The
Smiley Cookie Store, it is looking to SeeWhy to help increase its website
conversion numbers.

Golomb said, “In our restaurants, the conversion rate is almost 100 percent.
But online, conversion rates are in the single digits, so this is a change
for us as a company. Getting conversion rates to double with SeeWhy is the
easiest way to grow our sales. Compared to our other activities, SeeWhy
could be a home run for our sales.”

While Eat’n Park considered building similar web analytics capabilities
in-house, the decision to select Abandonment Tracker Pro was based on
SeeWhy’s expertise, both in analytics and in remarketing best practices.
Similarly, Eat’n Park valued the ease and speed of implementation enabled by
the tight integration of Abandonment Tracker Pro and ExactTarget.

Abandonment Tracker Pro is a web analytics service that automates and
optimizes abandonment follow-up actions to meet the growing demand for
remarketing solutions in ecommerce. According to SeeWhy Research, only two
percent of web analytics users are able to conduct email remarketing
campaigns within one hour to follow up with people who abandon their sites.
Moreover, 90 percent of those users not currently doing email remarketing
want to start. The e-tailing group 8th Annual Merchant Survey
reinforces those statistics, revealing that targeted
email is the top technique most merchants plan to use to impact website

While many industry experts and studies have proven that best practices
require an immediate, first follow up with abandoners, email remarketing is
typically done several days after a website visitor abandons a site. Recent
research studies by analysts consistently show that an immediate follow up
is most relevant and least intrusive to the recipient.

For information on SeeWhy, visit .
For additional perspectives, please visit and subscribe to the SeeWhy RSS
blog feed at
, and follow SeeWhy on Twitter at
@webconversion .

Additional Resources

Eat’n Park

* Eat’n Park website:
* Eat’n Park blog:
* Eat’n Park on Twitter: @SmileyCookie

* Smiley Cookie Store:


. SeeWhy website:

. SeeWhy blog:

. SeeWhy on Twitter: @webconversion

. News releases:

o ExactTarget and SeeWhy Deliver Real-time Shopping Cart Abandonment
Email; 9/22/09;

o SeeWhy Revolutionizes Website Conversion with First Real-time
Abandonment Tracking Service; 8/4/09;

o SeeWhy Launches First Free Abandonment Tracking Service that
Converts up to 30 Percent of Website Abandoners; 5/5/09;

o SeeWhy Bolsters Leadership With $4.5 Million in Venture Capital, New
SaaS Delivery Center; 5/6/09;

. Whitepaper:

o Website Conversion, Optimizing visitor conversions with real-time
monitoring and abandonment follow-up;

About SeeWhy

SeeWhy delivers breakthrough improvements in
website conversion through continuous analysis of individual visitors and
proactively optimizes real-time actions. Powered by a unique next generation
event processing architecture, the SeeWhy suite of real-time web analytic
applications is delivered “on-demand.” Remarketing to abandoned visitors
using the SeeWhy Abandonment Tracker service converts up to 50 percent of
visitors that had abandoned their shopping carts, online forms, applications
and registrations. This service provides one of the highest and most easily
attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator
by Guidewire Group and was highlighted as a cool company by Gartner, Inc.
SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More
information can be found at


SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks
of SeeWhy, Inc. All other trademarks are the property of their respective

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