SDL Puts eCommerce Marketers In Control of Delivering a Personalized Online Shopping Experience


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SDL Fredhopper 7.5 provides simple, quick and visual ways to modify the
online store based on new trends, customer behavior and commercial drivers

Maidenhead, U.K. May 22, 2013, – SDL (LSE: SDL) has today announced the
release of SDL Fredhopper 7.5, SDL’s cloud technology for predictive
targeting, personalization, onsite search and merchandizing. This latest
release provides eCommerce marketers with additional capabilities to adapt
an entire product catalog to target specific shoppers, at scale and with
ease to ensure the best retail customer experience.

Global eCommerce sales in B2C grew beyond $1 trillion[1] in 2012 and B2B
eCommerce experienced equally rapid growth. Consumer expectation of the
online shopping experience is also evolving rapidly. They expect to have an
online shop personalized to who they are and what they do, to be able to
browse and shop from wherever they are and to be guided through the store to
the product they desire. The challenge for marketers is to adapt to this
pace of change and to create a smarter store window experience for the
customer, one that is relevant to them as an individual, yet still delivers
commercial value in terms of conversion, upsell and cross-sell.

SDL Fredhopper addresses these challenges by giving the marketer the
capabilities to optimize the shopping experience through predictive
targeting, personalization, onsite search and merchandizing, while
continuously increasing conversion rates. SDL Fredhopper 7.5 takes this
further by empowering marketers to control and tailor the shopping
experience through trigger-based business rules in the following ways:

• Cater for ‘one store, a million different customers’ by giving the
marketer complete visual control over merchandizing, based on ‘triggers’,
such as who the customer is, where they have come from and the time of year
• Simplify and speed up ways to modify eCommerce search results, catalog
navigation and store redirects using ‘triggers’ to adapt to trends, customer
needs , and to monetize more aspects of the online store
• Enable multiple brands to be sold without a conflict of interest – for
product managers working with multiple brands who do not want to have a
conflict alongside competing products, SDL Fredhopper 7.5 allows marketers
to modify the shop to make that possible and make negotiation simple

“For brands and retailers to increase share of wallet and build customer
loyalty in eCommerce, they must deliver an individualized and differentiated
online shopping experience. That means creating a relevant and personalized
eCommerce presence that quickly reacts to trends, customer needs and
shopping behavior.” said Jan Jaap Kolleman, CEO of SDL Content Management
Technologies division. “SDL Fredhopper 7.5 is unique in its ability to offer
eCommerce marketers a simple way to adapt and personalize the online
shopping experience to any scenario, while keeping conversion rates high.”

Over 200 of the world’s largest and most demanding international online
brands and retailers rely on SDL Fredhopper to run their eCommerce shopping
experience, including ASOS, Boulanger, Clarks, Conrad, Debenhams, Otto, Toys
R Us, The Body Shop, Urban Outfitters, and Vente-Privee.

For additional information about this new release or to learn more about the
how to improve the eCommerce shopping experience through our best practices
eBook, ‘The Smarter Store Window’
please visit

About SDL
SDL enables global businesses to enrich their customers’ experience through
the entire customer journey. SDL’s technology and services help brands to
predict what their customers want and engage with them across multiple
languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands
work with SDL. For more information, visit

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