SDL Prepares the Associated Press for the 2012 Presidential Election

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AP selects SDL Tridion to manage its content archive and expand the use of
existing content

New York – October 24, 2012 -SDL (LSE: SDL), the leading provider of Global
Information Management technologies, is proud to announce it is helping The
Associated Press (AP) to package and showcase multimedia content for the
global news agency’s AP Images, AP Archive and AP.org portals. Member news
organizations and other commercial customers increasingly rely on AP for
content for large news generating events such as the Olympic Games and the
U.S. presidential election.

The project involved the integration of the three AP websites with SDL
Tridion 2011R Web Content Management (WCM) solution. SDL Tridion’s
easy-to-use dashboard interface allows AP marketers to keep up with the pace
of breaking news and quickly deliver fresh content to each website. The
platform’s agility and ease-of-use is especially appealing when it comes to
events like the Olympic Games or the presidential election, when news
agencies and AP customers look for archive content as well as breaking news.
Using SDL Tridion, the team at the AP can easily search and retrieve content
from its archives – whether a photo or a series of videos – and quickly
package it to send to their customers.

“SDL Tridion has enabled our business teams to work independently of the IT
department. Creating a campaign and making content changes once took weeks;
now it takes minutes,” said Vincent Tripodi, Vice President of Development
at the AP. “Additionally, SDL Tridion enables the business teams to use both
out-of-the-box and custom components that provide marketing teams with
creative flexibility that was difficult to deliver before.”

“The sheer volume of content that news organizations like the Associated
Press work with can be overwhelming to older systems,” said Jan Jaap
Kolleman, CEO of the Content Management Technologies division at SDL. “The
Associated Press is a forward-thinking organization that recognized the need
to upgrade to a platform that empowers its marketing team to re-use existing
content and increase the asset’s return on investment. We look forward to
celebrating the successes they achieve with SDL Tridion.”

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About SDL
SDL enables global businesses to engage with their customers in the
language, the media and at the moment they choose. We help businesses manage
their brands, drive global revenues, accelerate speed to market and enrich
their customers’ experience. SDL’s enterprise-ready innovative technology
and service solutions span the entire customer journey and include social
listening and marketing analytics, campaign management, language management
and services, video and written content creation, web content management,
dynamic technical documentation publication and eCommerce. SDL solutions
drive global reach across multiple languages, cultures, channels and media.
SDL has over 1,500 enterprise customers, 400 partners and a global
infrastructure of 70 offices in 38 countries. For more information, visit
www.sdl.com.

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