SDL “Leader” in 2010 Gartner WCM Magic Quadrant


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SDL Recognized as “Leader” in Magic Quadrant

Evaluation Based on SDL’s Completeness of Vision and Ability to Execute

NEW YORK CITY, U.S. and AMSTERDAM, The Netherlands, August 23, 2010 – SDL
(LSE: SDL), the leading provider of Global Information Management solutions,
today announced its position as “Leader” in the 2010 Magic Quadrant for Web
Content Management(1) (WCM) published by Gartner, Inc.

“We are very proud to be recognized in Gartner’s analysis among the leaders
in the WCM landscape,” said Jan Jaap Kolleman, CEO of SDL’s Web Content
Management Solutions division. “We consider it a testament to our ability to
innovate our SDL Tridion solution beyond traditional WCM to a global
engagement management solution that incorporates customer interaction and
management, multi-channel marketing and Web Content Management.”

Magic Quadrant for Web Content Management The 2010 Gartner Magic Quadrant
for Web Content Management report noted, “Buying decisions around WCM have
expanded beyond the original focus of publishing content. Today’s online
strategies require that website owners, designers and developers consider
the overall experience delivered to users and not just the content.
Governments and businesses must consider Web solutions geared to engaging

Gartner bases its evaluation on the “ability to execute” and “completeness
of vision.” Ability to execute measures how well a company sells and
supports its WCM products and services globally. Completeness of vision
focuses on the vendor’s potential and points to its future likelihood of

According to Gartner, companies that are placed in the “Leaders” quadrant
“should, drive market transformation. Leaders have the highest combined
scores for ability to execute and completeness of vision. They are doing
well and are prepared for the future with a clearly articulated vision. They
have strong channel partners, a presence in multiple regions, consistent
financial performance, broad platform support and good customer support. In
addition, they dominate in one or more technologies or vertical markets.
Leaders are ‘environmentally aware’ of the solution ‘ecosystem’ into which
their own offerings need to fit. Leaders can: demonstrate enterprise
deployments; offer integration with other business applications and content
repositories; and provide a vertical-process or horizontal-solution focus.”

About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with
permission. The Magic Quadrant is a graphical representation of a
marketplace at and for a specific time period. It depicts Gartner’s analysis
of how certain vendors measure against criteria for that marketplace, as
defined by Gartner. Gartner does not endorse any vendor, product or service
depicted in the Magic Quadrant, and does not advise technology users to
select only those vendors placed in the “Leaders” quadrant. The Magic
Quadrant is intended solely as a research tool, and is not meant to be a
specific guide to action. Gartner disclaims all warranties, express or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.

(1) Gartner Magic Quadrant for Web Content Management, Gartner RAS Core
Research Note G00201300, by Mick MacComascaigh, Toby Bell, Jim Murphy, 19
August 2010.

About SDL
SDL is the leader in Global Information Management solutions. SDL’s
solutions increase business agility to enterprises by accelerating the
delivery of high-quality multilingual content to global markets. The
company’s integrated Web Content Management, eCommerce, Structured Content
and Language Technologies, combined with its Language Services drive down
the cost of content creation, management, translation and publishing. SDL
solutions increase conversion ratios and customer satisfaction through
targeted information that reaches multiple audiences around the world
through different channels.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH,
FICO, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP, Sony and Virgin
Atlantic. SDL has over 1500 enterprise customers, has deployed over 170,000
software licenses and provides access to on-demand portals for 10 million
customers per month. It has a global infrastructure of more than 50 offices
in 34 countries. For more information, visit

About SDL Tridion
SDL Tridion is the leading enterprise Web Content Management platform. SDL
Tridion enables organizations to deliver a consistent, interactive and
highly targeted customer experience, in multiple languages, across multiple
Web sites and channels. In May 2010, CMSWire named SDL the leading vendor in
the Web Engagement Management market.

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