SDL Launches Tridion 2011 Pervasive Engagement Management Solution


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New SDL Tridion 2011 Offers Online Marketers Unique Capabilities

Latest release simplifies usability and continues leadership in Web Content Management, mobile, targeting and personalization

Amsterdam, The Netherlands and New York – 31st January 2011 – SDL (LSE:
SDL), the leading provider of Global Information Management solutions, today announced the general availability of SDL Tridion® 2011, the flagship product of SDL’s Web Content Management Solutions (WCMS) Division.

Building on its core strengths as a truly global solution in content targeting, multisite and multilingual site management, SDL Tridion 2011 includes functional enhancements for marketers, as well as for IT organizations supporting implementation. These include multi-browser support, high-end personalization, multichannel campaign management, including full usage of the mobile channel, as well as overall improvements in areas such as usability, flexibility, performance and visitor intelligence, enabling global brands to achieve highly consistent, relevant customer experiences – across multiple channels and languages at any scale.

Jan Jaap Kolleman, CEO at SDL WCMS said: “SDL Tridion 2011 will enable global brands to achieve what we call ‘pervasive engagement management’ – helping them to achieve success in today’s connected world. We listened carefully to our customers and created a solution that will allow them to engage a savvy, channel-agnostic consumer. SDL Tridion 2011 contains the BluePrinting™ content modelling system to ensure brand consistency across websites, social media, mobile and other devices in any language. Our truly global solution, including SDL SmartTarget™ which enables marketers to target visitors and provide them with personalized information, integrates seamlessly with other customer-facing systems to tie together all relevant information in the customer lifecycle.”

SDL Tridion is widely recognized as a key ingredient in a successful customer journey. “As a leading airport group, we are looking for optimization of our web usage as a major communication tool,” says Michael Ibbitson, Vice President Information & Communication Systems, Airport of Abu Dhabi. “Along with providing travel information, our new website will offer visitors a platform for diversified services, such as duty free shopping, airport parking and the use of an airport lounge. SDL Tridion will facilitate the communication of all relevant information consistently to our customers through different channels, ensuring engagement everywhere and anytime.”

SDL Tridion 2011 is well timed to meet market needs. “Enterprises want to address more advanced functionality, rather than just basic content management,” notes Forrester Research, Inc. in its March 29, 2010 independent report, ‘Web Content Management Will Weave Its Way Into More Enterprise Applications’. In addition, the report goes on to say that to better enterprise application integration, firms would like to see improvements in workflow, content targeting, management of multiple websites, collaboration, Social Computing, rich media support, rapid microsite or landing page creation, and multilingual content management.

SDL Tridion 2011 is immediately available for existing customers, as well as for new customer implementations. To find out more please go to
About SDL
SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL’s best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

About SDL Web Content Management Solutions SDL’s Web Content Management Solutions division delivers the leading enterprise class Web Content Management platform, SDL Tridion. SDL Tridion enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

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