SDL Drives Digital Customer Experience with Record Breaking 2014


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Leader in global customer experience moves beyond the marketing cloud in 2015 with the industry’s only single solution for a complete customer journey

Wakefield, MA and Maidenhead, UK- March 23, 2015 – SDL (LSE: SDL) today announced a record breaking 2014, with new logo software bookings up 35 percent year-over-year. SDL continues to answer to strong customer demand for integrated customer experience solutions with over 50 percent of new deals including multiple solutions from the SDL Customer Experience Cloud. The year marked SDL’s highest-ever new customer acquisition as the company continues to push the boundaries of seamless customer experience and engagement for leading brands. With offices in 40 countries around the world, SDL has also grown its global workforce to 3,350. Organizations across the globe turn to SDL for its solutions to help manage the customer experience across their businesses, including 79 of the top 100 brands, 9 of the 10 global software leaders, 7 of the top 12 holding companies and 18 of the 20 top 100 global companies by market capitalization. SDL customers include leading brands HP, AARP, BMC, Healthwise, Beckman Coulter, House of Fraser, Waters Corporation and Jeanswest.

During the second half of the year, SDL’s machine translation engines securely translated over 91.4 billion words and there were 9,000 subscriptions to its vertical machine translation technology via SDL Language Cloud. Marquee global brands who are turning to SDL for its ability to provide language support throughout the customer journey include Rentokil Initial, AIG Travel Guard, Supergiant Games, China Southern Airlines and PokerStars.

“From product innovation and global customer success to expanded leadership and widespread industry recognition, the past 18 months has been marked with record growth and increased profitability,” said Mark Lancaster, CEO and Founder of SDL. “Our competitive advantage is the ability to draw from our deep roots in language translation technology to move beyond the marketing cloud and deliver the only integrated solution that meets the evolving demands of today’s digital marketing landscape.”

Product Innovation
Most recently, the company released new enhancements to its SDL Customer Experience Cloud. The unified suite of offerings centers on four key pillars: Digital Experience, Knowledge Center, Customer Analytics and Language to meet the needs of today’s global organizations. With these enhanced capabilities, organizations gain more insight into customer behavior and preferences to guide customer experience strategies, act on opportunities in real-time and deliver relevant experiences in the language of the customer. SDL customers Virgin Money, KONE, Halfords, Rebel, and OSIsoft are among the many brands currently benefitting from the solutions within SDL’s Customer Experience Cloud.

“We want to provide our customers with the best possible user experience, across all of our direct and online channels,” said Leslie Ann Misura, Finance and Administration Director of No Tears Learning. “With SDL, we will gain a better understanding of their engagement with our Get Set For School, Handwriting Without Tears, and Keyboarding Without Tears product lines. Having a single view of the customer experience will give us a deeper level of insight into our users, and enable us to deliver an outstanding customer care experience.”

“SDL helped us understand the paradigm shift required to move to a new environment. We particularly appreciated that SDL was committed to helping us configure the system to meet our needs rather than forcing us to adopt a particular, pre-defined method of use,” said Joshua Steen, Principal Technical Writer and Tools Specialist at Waters Corporation. “By facilitating content reuse, we can confidently distribute timely documentation to all our customers delivering a better service to them, and we can be sure it says exactly the same thing in all publications.”

Industry Recognition
Rounding out its successes in 2014, SDL won over 15 awards highlighting the executive team and the core Customer Experience Cloud solution and executed four studies focused on the behavior and expectations of consumers to provide marketers with the tools needed to deliver the ultimate customer experience. As the digital marketing landscape continues to evolve, SDL is adapting the company and its solutions to drive the shift and deliver on expectations for contextual engagement across an organization.

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About SDL
SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Learn more at Follow SDL on Facebook and Twitter.

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