Schering Plough gives a little extra for pet owners

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#373 in the Purple Goldfish Project comes from Schering-Plough:

claritin aspcaPoison Control Calls

“It’s not often that you hear goodwill towards a drug company, but one woman and her puppy had a pleasant surprise when calling the ASPCA poison hotline. Her dog had eaten seven Claritin tablets, and it was uncertain whether or not the puppy was in danger.

After dialing the hotline, the operator informed the distressed owner that the call would cost $65 to speak to a professional. But when the operator learned that a Schering-Plough product was the harmful substance, she informed the concerned dog owner that the drug company pays for the calls on any of their products.

The dog is now doing great, thanks to the generosity of the drug company.”

Today’s Lagniappe (a little something extra) – Here’s how allergies actually work in 3D:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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