SAVO to Host San Francisco Smarter Selling Roadshow


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Half-day Seminar Provides Actionable Insight to Translate Marketing and
Sales Initiatives Into Higher Revenue

SAN FRANCISCO – October 3, 2013 – SAVO Group, the market leader in sales
enablement, today announced its San Francisco Smarter SellingTM tour aimed
at helping sales and marketing professionals discover new ways to align with
the buyer’s process to drive measureable revenue improvements. This
complimentary, half-day sales enablement seminar will showcase how leading
companies are enabling their sales and marketing teams to make smarter
selling a reality, and share sales enablement best practices from industry
thought leaders and SAVO experts.

Event attendees will learn:
• The five most common failure points within a selling system
• Solutions and strategies for overcoming failure points
• Proven tactics for developing smarter selling techniques across marketing
and sales
• How to build an efficient and repeatable sales foundation
• How marketers can play a stronger role in transforming leads into revenue

This year’s event runs from 9 a.m.-1 p.m. PT on Thursday, Oct. 10 at the
Hotel Monaco – Union Square. To register, click here.

“To sell smarter is to strategically equip your organization with the
technology and insight necessary for long-term success by engaging
salespeople, swaying buyers and informing marketers,” said Mark O’Connell,
president and CEO of SAVO. “A smarter selling system requires the
collaboration of different teams responsible for driving revenue growth.
This seminar is designed to foster that collaboration and enable crucial

For more information about the Smarter Selling Movement, visit:

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About SAVO
Founded in 1999, SAVO is the leading provider of sales enablement solutions.
SAVO’s on-demand sales enablement platform maximizes the sales team’s
ability to communicate value and differentiation in clear, consistent and
compelling ways. Combining proven sales and marketing best practices with
award-winning technology, SAVO addresses all aspects of the sales enablement
challenge — spanning people, process, insight and technology. For more
information, visit or follow us on LinkedIn, Twitter or

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