SAVO Announces 10th Consecutive Record Quarter / Year


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Sales Enablement Leader Delivers Unparalleled Results, Continued Momentum in
Growing Space

CHICAGO, IL – February 4, 2010 – SAVO, the industry-defining Sales
Enablement leader, announced today its best quarter and year in company
history. Key metrics include over 40% bookings growth in Q4 2009 vs. Q4 2008
and over 30% growth in new subscription bookings in 2009 vs. 2008.

SAVO cited 2009 results – and a fourth quarter that served as the company’s
strongest in its 10 year history – as a key indicator of the significant
growth and demand for Sales Enablement. With significant customer wins at
CVS Caremark, First Data, Spherion, Verisign, Wellmark, and nearly
a dozen others in Q4 alone, as well as key relationship expansion with
several Fortune 1000 customers and a deepened focus on Sales Enablement by
media and analysts worldwide, SAVO underscored its results as a sign of
what’s to come.

“In a year challenged by a devastating economy, we are proud of the work we
achieved working closely with our customers,” stated John Aiello, SAVO’s
President and CEO. “These results reinforce the critical nature of the Sales
Enablement challenge for organizations of all sizes and the investment that
companies worldwide are poised to make in Sales Enablement in the year

“The new SAVO Sales Enablement software will be a critical tool for sales
and marketing to achieve our goals of presenting a current, consistent, and
accurate message in the marketing place,” added Gary Mitchiner, VP of
Marketing for CVS Caremark. “We expect a sales productivity boost in 2010
and beyond as salespeople find it easier to access and prepare for critical
selling conversations.”

“Transferring knowledge from all sources to sales and helping a rep share
that knowledge with customers and prospects is the mission of Sales
Enablement,” stated Joe Galvin, VP and Research Director at SiriusDecisions. “The shift from information overload to
knowledge access is a top priority for enablement teams focused on improving
sales productivity. Increasingly, organizations are investing in Sales
Enablement technologies to address this year’s most pivotal challenge. SAVO
continues to lead some of the largest sales organizations in solving these
critical objectives.”

With continued energy in the marketplace, SAVO is focused on delivering
unparalleled growth again in 2010. Jeff Summers, SAVO’s Chief Operating
Officer, stated: “In keeping with our 10-year history of pioneering in the
Sales Enablement space, SAVO will announce key innovations in the coming
weeks that again will change the way companies drive sales effectiveness.
We look forward to continuing the pace of innovation for our customers
around the globe.”


About SAVO

SAVO is the industry’s leading provider of Sales Enablement solutions, which
maximize a sales organization’s ability to communicate value and
differentiation in clear, consistent, and compelling ways. SAVO’s
award-winning, on demand application combines proven sales and marketing
best practices to address all aspects of the sales enablement challenge –
spanning people, process, content, and technology. SAVO’s on-demand
application and services have been developed and refined through
long-standing relationships with companies such as Morgan Stanley, VMware,
Walt Disney, Visa, ADP, Staples, Unum and GE Healthcare. The combination of
real-world client experience, an innovative consulting approach and
award-winning technology uniquely positions SAVO to deliver practical
solutions to enable the entire sales organization.

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