SAP Adds Speed and Simplicity for Deploying CRM powered by SAP HANA


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Deployment Options for SAP® Business Suite Powered by SAP HANA® Deliver
Speed and Simplicity

SAP NEWSBYTE — March 26, 2013 — SAP AG (NYSE: SAP) today announced new
enterprise resource planning (ERP) rapid-deployment solutions to deliver
speed and simplicity to enterprises considering the adoption of SAP®
Business Suite powered by SAP HANA®. Powered by the SAP HANA platform, the
SAP® ERP for Finance and Controlling, SAP® ERP for Manufacturing and SAP®
ERP for Trading rapid-deployment solutions offer customers a clear starting
point for deploying the only integrated family of business applications that
capture and analyze transactional data in real time on a single in-memory

Rapid-deployment solutions follow SAP’s unique packaging, which includes
preconfigured software, implementation services, best-practices content and
end-user enablement. The three new SAP Rapid Deployment solutions come with
a fixed price and scope so that enterprise customers can become real-time
enterprises with SAP HANA. The deployed solutions can also be used as a
starting point using an assemble- to-order methodology where the scope is
extended to an even broader solution desired by customers along their
individual adoption paths.

Rapid deployment of SAP ERP for Finance and Controlling, SAP ERP for
Manufacturing and SAP ERP for Trading join with an earlier packaged solution
for SAP Business Suite powered by SAP HANA: the SAP® CRM powered by SAP HANA
rapid-deployment solution. The package is also available in an advanced
approach to enterprise customer relationship management (CRM), the SAP® 360
Customer solution.

“The promise of SAP Business Suite powered by SAP HANA and SAP 360 Customer
is to enable businesses to run faster, simpler and smarter,” said Steven
Birdsall, senior vice president and general manager, SAP Rapid Deployment
Solutions. “Now, through rapid-deployment, we have wrapped this innovation
into an easily accessible package as well. We have helped reduce
implementation barriers for a non-disruptive and practical transformation
into real-time business. Rapid-deployment solutions are offering
customers game-changing innovation with controlled risk.”

Rapid-deployment solutions supporting SAP Business Suite powered by SAP HANA
deliver accelerated implementation for core ERP modules in finance and
accounting; trading and inventory operations; and logistics and procurement
for manufacturing in six months or less. Rapid-deployment solutions
supporting SAP 360 Customer enable enterprises to quickly build a
comprehensive view of their customers. SAP 360 Customer leverages real-time
transactional analytics across a wide array of touch-points, including
mobile and social media, to better contextualize interactions and improve
the overall customer experience.

The modular framework of rapid-deployment solutions allows customers to
select what they need when they need it, while unlocking a path to future
improvements. Total implementation time for rapid deployment of SAP CRM
powered by SAP HANA can occur within 12 weeks or less.

“These new rapid-deployment solutions support IDC’s findings that emerging
technology implementations are becoming shorter, and require fewer
consulting and integration services,” said Gard Little, research director,
at IDC for IT consulting and systems integration research. “Delivered as a
complete package with a modular approach, SAP Rapid Deployment solutions
allow customers to incrementally address business needs at their own pace in
a simple and pre-integrated framework that can help them unlock value

Rapid deployment of SAP CRM powered by SAP HANA is one step in the many
paths customers can take with SAP Rapid Deployment solutions. A full
portfolio of modular yet integrated rapid-deployment solutions across all
areas of the SAP solution portfolio are available, including analytics based
on SAP HANA, mobile, cloud and social, database and technology and industry

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