For more information, please contact:
Kevin Miller, SalesFUSION
[email protected]
484-252-9340
FOR IMMEDIATE RELEASE
SALESFUSION TO PRESENT LIVE WEBCAST WITH IAN MICHAELS OF ABERDEEN GROUP
ATLANTA, February 22, 2010–SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it will be presenting a live webcast with Aberdeen Group’s Senior Research Analyst, Ian Michiels, on February 25th. The session is entitled “Mastering the B2B Lead Lifecycle” and complements the latest research report from Aberdeen’s key customer management analyst.
Said Kevin Miller, EVP Marketing and Sales for SalesFUSION; “We’re very excited for the opportunity to present this topic with Ian. I respect the depth and metrics behind the research Aberdeen puts out and Ian, in particular, has a very good grasp on the trends that are driving companies to implement solutions and processes that SalesFUSION support”.
The Live Webcast will be presented on Thursday, February 25th at 1PM EST. The topic and research will focus on how/why companies are implementing processes to manage the entire lead lifecycle from identification through contract. To register for this event, you can click the following link for WEBINAR REGISTRATION.
Said Miller; “The B2B Lead Lifecycle is generally defined as the first marketing touch-point, pre-qualification and the sales process through closure. Many companies and CRM systems are good at managing the post-marketing sales process. The gap and pain in the industry today is the broken link between marketing (lead generation) and sales (pipeline). SalesFUSION has been focused on fixing this broken link and this webinar will go a long way in helping our prospective buyers and the industry in general, understand the steps they need to take to fix this broken link”.
About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com
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