SalesFUSION Rolls Out Social Media Marketing And Tracking Solution For B2B Marketers

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ATLANTA, GA December 16, 2009–SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced the firm has launched “SocialFUSION360”, a new solution designed to support a B2B marketer’s social media marketing efforts.

The new social media application complements SalesFUSION’s standard product features, which include sharing widgets and widget tracking for e-mail marketing and landing pages, advocate tracking, and Web analytics designed to track social media postings.

“SalesFUSION understands the value of social media marketing for B2B,” said Kevin Miller, EVP Marketing and Sales for SalesFUSION. “We’ve been testing various types of campaigns, metrics, and strategies ourselves since April so we could best explain SocialFUSION360 to our customers and, more importantly, how best to use it.”

The SalesFUSION framework has been designed to enable companies to promote their activities in Social Media outlets and track inbound activity. To that end, the key features of SocialFUSION include:

• Blog Creator and Tracker – a powerful platform for creating great blog sites that contain detailed analytics and tracking code
• Social Mail – standard sharing commands for Facebook, LinkedIN, and Twitter.
• Social Pages – a real-time view into inbound leads generated from social media postings
• Analytics – detailed code that allows companies to code and track inbound traffic

Version 2 of SocialFUSION360 is slated for roll-out first quarter next year and will include several exciting products designed to manage and control outbound posts by employees.

“At its most basic level, B2B social media marketing is about putting the right content in the right social outlets in order to generate inbound lead traffic,” says Miller. “But there’s a subtlety to how you post and position a company in groups that are full of potential prospects. SocialFUSION360 is designed to help manage that process.”

SocialFUSION360 will provide SalesFUSION Customers with a platform to launch and track social media initiatives. Information and details on the product can be found on the SalesFUSION website in the solution center.

About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com

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