ATLANTA – August 2, 2010 — SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced that it has released a new tool and integration for its marketing automation platform that will assist marketers with tracking the effectiveness of their search marketing initiatives.
Adding to the rich functionality of the Web Forensics product, SalesFUSION now offers Keyword Cloud, a simple yet powerful integration that allows users to view the strength of their keywords and check metrics about each keyword on KeywordSpy.
“This was a relatively simple addition to our set of online marketing tools, but one that carries a lot of convenience for our clients.”; Said Kevin Miller, EVP Marketing & Sales for SalesFUSION. “Tracking your keywords has become much easier in SalesFUSION and now a user can check KeywordSpy against their highest performing keywords with one click, right from within the application”.
KeywordSpy is a powerful research tool that is designed to help marketers plan their SEO and PPC initiatives using a wealth of online data gathered on keywords. By adding KeywordSpy to SalesFUSION’s marketing automation platform, users will have a wealth of online SEO data available right at their fingertips.
Said Miller; “This is just one more tool in the platform that will help our clients improve the way they market themselves. At SalesFUSION, we are always looking for ways to improve the features, convenience and usability of the application. As a marketer who is constantly adjusting search marketing, this was something that I knew would provide immediate benefit to the client.”
Users access KeywordSpy through SalesFUSION’s WebForensics product. The WebForensics product is SalesFUSION’s main website visitor tracking solution. It tracks web visitors at the individual and company levels and gathers a wealth of data about each visit, including referring domains and keywords used to arrive at the site. Once in WebForensics, users will see a new area called Keyword cloud. Keyword clouds are most often found displaying in blog postings. They are meant to graphically show the propensity of keywords used by visitors arriving to the site. From this keyword cloud, users can click on a keyword to display all of the live metrics and keyword comparisons from KeywordSpy.
This is a free add-on for SalesFUSION users. There is no login or password required to access the free online version of Keyword Spy. This solution is available to all users and is in GA effective August 1, 2010.
About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com.
