SalesFUSION announced today that it has released for General Availability, its new FUSIONcast™ webinar campaign management platform. The new solution offers users of GoToWebinar the ability to build, manage, track and score their entire webinar campaign inside of SalesFUSION’s marketing automation platform.
SalesFUSION is a leading marketing automation platform that is purpose-built to integrate marketing automation technology and processes with its clients’ CRM systems. The new FUSIONcast™ product within SalesFUSION brings webinars into the marketing campaign management fold. Going much further than simply passing attendee data back and forth between the two applications, FUSIONcast™ enables the end user to build, schedule, promote & track all elements of the webinar inside of the marketing automation platform.
Said Kevin Miller, CMO, SalesFUSION; “FUSIONcast™ represents a giant leap forward for marketers who frequently use webinars as part of their campaign efforts. Traditionally, webinars operated outside of the fold of the core marketing platform. As such, users were forced into the workflow and branding of the respective webinar platform. Furthermore, getting attendee metrics and data scored and moved into the CRM was either 100% manual or not done at all. We’re happy release this powerful new solution that solves many of the inherent problems associated with using 3rd party webinar software. With FUSIONcast™, our users can build the email campaigns, reminders, registration pages and post-webinar nurture campaigns from a single location. The users control the branding and theme of all emails and registration forms and the data flows seamlessly from the webinar to the marketing platform to CRM.”
The FUSIONcast™ product facilitates the creation and management of webinars as lead generation campaigns. Using the flexible web services API of SalesFUSION, the integration is the only marketing automation solution that allows for complete control of the webinar creation and management without the need to log into the webinar platform. FUSIONcast™ is a module within the event management application that is part of the SalesFUSION marketing automation & demand generation platform. FUSIONcast™ includes a pre-built connector to GoToWebinar™ by Citrix. The product is an add-on solution at the lower-priced subscription tiers of SalesFUSION but is included in the enterprise and professional editions.
Because FUSIONcast™ is built inside SalesFUSION, all information gathered from the webinar platform, including attendance metrics, is automatically tracked and available for use in post-event nurture campaigns and the lead scoring & management solution in SalesFUSION known as “Lead Analyzer”. Furthermore, data captured from online events is available inside of any CRM SalesFUSION is connected to.
About SalesFUSION
SalesFUSION360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. SalesFUSION is an industry leader and innovator in integrating marketing automation into leading CRM Platforms. For more information, visit www.salesfusion.com.
