SalesFUSION Partners with WebAttract, LLC to Offer Joint Webinar Campaign Creation & Consulting Offering


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SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Recently SalesFUSION announced the release of its new webinar campaign management platform, FUSIONcast™. FUSIONcast is a fully integrated webinar campaign management solution within the SalesFUSION event management platform. FUSIONcast connects to both GoToWebinar and Webex and enables users to build, track and manage their webinar lead generation campaigns right inside the marketing platform, while connecting the webinar metrics to their installed CRM system. As part of the launch of this powerful new solution, SalesFUSION has partnered with WebAttract, a leading webinar demand creation and management consultancy who’s focus is on helping companies produce high-impact webinar lead generation campaigns.

Said Kevin Miller, CMO of SalesFUSION; “We are thrilled to formalize our relationship with WebAttract. They are a premier provider of webinar services and have established a close working relationship with Citrix as a preferred consulting provider for webinar demand creation. We believe our clients who leverage the FUSIONcast product will benefit from the experience and expertise that WebAttract brings to the table”.

As part of the consulting partnership, WebAttract will provide webinar demand creation, audience recruitment and general program consulting to SalesFUSION clients leveraging the FUSIONcast product. WebAttract was a beta site for the new FUSIONcast product and has been using the solution to support webinar campaigns for some of its existing consulting clients. Said Mike Agron, Co-Founder and Executive Producer of WebAttract; “As a full services webinar demand creation firm, our clients expect that we provide a flawlessly hosted webinar, but demand that we attract a large demographically matched audience to align with their value proposition. Since deploying SalesFUSION last spring, we’ve been able to tap into this powerful B2B email marketing platform to use Drip campaigns and other tactics that allow us to target and optimize our webinar registration outcomes. The results eclipse what we were able to do with other platforms, and so far this experience has surpassed our expectations”.

This new relationship teams one of the industry’s most respected webinar consultancies in WebAttract with a truly unique and powerful webinar campaign platform. This combination gives a distinct advantage to FUSIONcast users who can now ensure they have the combined technology and business process expertise in a single solution.

About FUSIONcast™, within SalesFUSION, brings webinars into the marketing campaign management fold. It facilitates the creation and management of webinars as lead generation campaigns by enabling the end user to build, schedule, promote & track all elements of the webinar inside of the marketing automation platform. Using the flexible web services API of SalesFUSION, the integration is the only marketing automation solution that allows for complete control of the webinar creation and management without the need to log into the webinar platform. FUSIONcast™ is a module within the event management application that is part of the SalesFUSION marketing automation & demand generation platform. FUSIONcast™ includes a pre-built connector to WebEx and GoToWebinar™ by Citrix.

About WebAttract: SalesFUSION’s Preferred Webinar Creation Consultant
WebAttract is a professional services organization comprised of B2B webinar experts offering end2end solutions for webinar demand creation including consulting, coaching and training services. They help sales and marketing professionals at both global and emerging brands excel at using webinars to convert more prospects into customers. WebAttract offers a cost-effective pricing model and convenient single vendor services that meet your demand generation webinar needs.

About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements CRM applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. Visit our site:

SF360 Modules

Email Marketing
Web Visitor Tracking
Lead Capture
Lead Scoring
Multichannel Marketing
Marketing Analytics
CRM Connectors
Event Management

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