SalesFUSION launches webinar – integrating marketing with Microsoft CRM


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For more information, please contact:
Kevin Miller, SalesFUSION
[email protected]


SalesFUSION Launches best practice webinar series for Microsoft Dynamics CRM – integrating marketing into your Microsoft CRM

ATLANTA, January 20, 2010–SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced the first in a series of best practice webinars targeted at the Microsoft Dynamics CRM user community. The sessions are focused on helping users of Microsoft CRM learn about new Demand Generation technologies and processes and how leading companies are integrating marketing and sales in ways that were not feasible until just recently.
“SalesFUSION has long-since felt the Microsoft Dynamics CRM community has been underserved by vendors in our space. Most companies focus virtually all of their development, sales and marketing efforts on Microsoft Dynamics CRM is a great solution and we see a lot of growth in usage by companies large and small” said Kevin Miller, EVP Marketing and Sales for SalesFUSION. “One of the underlying trends in CRM today is how to integrate the lead to sales process. Demand generation platforms, like SalesFUSION360, are designed to help CRM users establish processes and implement technology to automate and optimize the lead to sales flow. This is easier said than done. Many companies struggle with some of the newer and more complex processes such as Lead Scoring and Nurture Marketing. But it is these exact technologies that have been developed exclusively for B2B marketers that help companies achieve a higher level of lead to sales conversion”.
This series of webinars kicks off on January 27th @ 2PM US-EST and is entitled ‘Best Practices for integrating marketing into your Microsoft CRM’. Open registration is available on SalesFUSION’s website at

The first webinar is co-presented with a leading Microsoft CRM Consulting firm, Technoligence. Technoligence has implemented and integrated the SalesFUSION360 application into their Premise-based version of Microsoft Dynamics CRM. “This first webinar is really focused on the lead to sales process and the technologies that exist to facilitate the movement of leads from marketing to sales in a structured and automated manner” said Miller. “We have been speaking to companies who use Microsoft CRM and firms that resell and integrate Dynamics CRM and the message has been the same. ‘We want to do more than email but either don’t know how, or can’t afford it’.

SalesFUSION has developed specific pricing models for companies large and small. For Microsoft Online, monthly fees start at $250 per month for a complete demand generation platform that is pre-integrated into the CRM.

Said Miller, “All too often in our space, small to mid-sized companies are priced out of purchasing a demand generation platform that they can truly benefit from. I’ve seen this in this space now for 3 years and when I came on board as a principle at SalesFUSION, made it a priority to change that. We have created some market disruption with our pricing models and certainly, our competition is not happy, however, we believe that the growth will come from companies who have been using low-cost email solutions and are willing to invest up to $1000 per month for an enterprise-class solution.”

The SalesFUSION360 integration to Microsoft CRM is known as CRM Accelerator for Dynamics. The basic elements of the integration enable companies to execute simple or advanced email marketing campaigns, track website visitor activity to the contact record in CRM and create web lead-capture forms for their corporate website. Lead Scoring and lead routing ensure that a company can dynamically create lead processing rules

About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit


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