ATLANTA, January 11, 2010–SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced they have formed a strategic partnership with WebAttract, an end to end solution for webinar demand creation focused on b2b companies.
“Webinars are a huge part of how we market here at SalesFUSION and more and more companies in the b2b space are adopting webinars as a means of getting their message out to their target audiences,” said Kevin Miller, EVP Marketing and Sales for SalesFUSION. “Having used webinars for years, we very much appreciate the solution that WebAttract has put together. Marketing a webinar is about drawing and retaining an audience, and then engaging in the proper follow up. This is the essence of b2b nurture marketing and it’s a big part of what SalesFUSION’s software enables companies to accomplish.”
The partnership includes a referral arrangement between SalesFUSION and WebAttract. SalesFUSION will offer the WebAttract solution as a valuable add-on service for its customers. In addition, WebAttract will leverage the advanced forms, registration pages and drip/trigger email capabilities within SalesFUSION to drive audience attendance for their client’s events.
“At WebAttract, we seek marketing and technology partners that can help our clients extend the dialogue with their prospects after one of our highly-attended webinars,” said Bret Smith, Co-Principal of WebAttract. “SalesFUSION’s business model and lead nurturing capabilities are a perfect fit for us and our clients”.
About WebAttract
WebAttract is a leading Webinar Demand Creation firm delivering fresh new sales leads, increased brand awareness and enhanced thought leadership within a “turn key” solution. We work directly with clients to conceive rich content, live case stories and white-gold papers, then present to sizeable audiences attracted by e-prospecting to a well-targeted, demographically-matched contact group. Our proprietary audience recruitment approach converges traditional subscription-based contact data with social media, resulting in considerably larger, more accurate target lists (45+ million BTB contacts in our database). For more information, visit www.webattract.com.
About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com
