SalesFUSION announces general availability of new event management software application, EventFUSION(tm).


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SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has made Generally Available its new event management solution, EventFUSION as part of its Marketing Automation Platform.

SalesFUSION is a provider of enterprise marketing automation software designed for B2B companies. The SalesFUSION360 marketing platform provides a host of core marketing technology including email marketing, lead scoring, landing pages, web visitor tracking and marketing to CRM integration. The most recent addition to the SalesFUSION solution suite is EventFUSION. EventFUSION is a fully functioning event planning and management solution that integrates both physical as well as online events. The platform offers pre-built integration to leading webinar platforms such as WebEx and GoToWebinar. Offered as an add-on solution to the SalesFUSION platform, EventFUSION offers an intuitive and powerful event management solution for b2b marketers.

Said Kevin Miller, EVP Marketing and Sales for SalesFUSION; “EventFUSION is a great addition to our comprehensive marketing platform. Today, many marketers are reinventing their event strategy and using online and physical events combined. Historically, you had to manage your events outside of your primary marketing software solution and CRM. That is no longer the case with EventFUSION. Whether you are planning a webinar or your annual user conference, EventFUSION can handle virtually every aspect from pre-registration to post event nurture marketing…and everything in between. Our clients have been driving this need and we responded by including some of our key clients in the development of the application.”

EventFUSION was pre-released on January 1, 2012 to a select number of clients and is slated for General Availability by the end of January. The product comes pre-integrated to both WebEx and GoToMeeting.

About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit

SF360 Modules

Email Marketing
Web Visitor Tracking
Lead Capture
Lead Scoring
Multichannel Marketing
Marketing Analytics
CRM Connectors
Event Management

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