For more information, please contact:
Kevin Miller, SalesFUSION
[email protected]
484-252-9340
FOR IMMEDIATE RELEASE
SalesFUSION announces availability of its new version 6.0 Enterprise. New version paves the way for event management and advanced social media marketing capabilities.
ATLANTA January 12th, 2011 — SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced the release of its new version 6.0 enterprise edition. The new version is a core upgrade to the marketing automation platform that brings the solution on-par with the industry’s enterprise class marketing applications. http://www.salesfusion.com
SalesFUSION is a leading provider of demand generation software with a focus on helping b2b-oriented companies integrate their marketing and sales technology, initiatives and processes. The SalesFUSION platform combines various technologies that support integrating disparate technologies such as search, email, social and demand generation initiatives into a single, unified SaaS platform.
“With this new version, SalesFUSION has made great strides to be recognized as a technology and platform leader in the growing marketing automation and demand generation space” Said Kevin Miller, EVP Marketing for SalesFUSION. “This new version adds to SalesFUSION’s growing set of powerful marketing tools and paves the way for several new product releases that are part of our 2011 roadmap. What’s most impressive, however, is that over 90% of the new features in the solution are customer request-driven. Part of the culture at SalesFUSION is to be a customer-driven SaaS company and our clients have a direct line of communication to our development team. As the needs of our customers evolve, the product evolves with them.”
SalesFUSION’s marketing platform is unique in the industry in that it is built from the ground up on a CRM-style database. This allows for more flexibility and deeper integration to CRM systems, a core concept of Demand Generation. The nature of the platform also allows for a tremendous amount of flexibility in meeting customer’s product needs. In SalesFUSION 6.0 some of the key features added to the platform are listed below.
• Email template management – over 750 custom templates for email marketing and landing page designers to choose from.
• Dynamic Email Content – emails can change in look and feel based on the segment
• Social Media Dashboard – helps users track their social publishing launched from SalesFUSION
Said Miller; “In a very crowded market place, you have to find your niche and focus on what you’re best at. We believe our core platform gives us the flexibility to respond to client needs for the product better and faster than our competition. SaaS platforms do not have to mean rigidity. We’re quite the opposite here at SalesFUSION and the sheer amount of new product features and enhancements we’ve rolled out in 2010 is staggering. And the vast majority of these additions have been customer driven. We should have called version 6.0 our customer-designed version”.
Additional development plans for 2011 include new CRM connectors for Sugar CRM and Saleslogix, a new event management module that includes the ability to create and run webinars from all the major webinar platform vendors such as Webex, Citrix and LiveMeeting, and social media dashboard complete with a listening station. Said Miller; “Sugar CRM is an exciting and fast-growing market and we fully expect to gain significant traction with our partner-based model. Saleslogix is an international play with over 10,000 companies using the solution, it’s a worthwhile pursuit. We see the Saleslogix integration as a pure channel play with strong growth in EMEA and APAC.”
About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360™ suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com.
