Unveils the Next Generation of the Social Enterprise – Dramatically Expands With Salesforce Rypple and Salesforce


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Salesforce Rypple will enable companies to engage and align people across the employee social network

Salesforce empowers marketers to deliver fresh content and a consistent brand experience across public social networks

Now the social enterprise reaches every employee and every customer

SAN FRANCISCO, March 15, 2012 /PRNewswire/ — CLOUDFORCE 2012 — (NYSE: CRM), the enterprise cloud computing company (, today announced Salesforce Rypple and Salesforce – two new products that extend the social enterprise to reach every employee and every customer. The next generation of the social enterprise leverages’s social, mobile and open cloud technologies to develop social profiles of customers, create employee and customer social networks, and connect with public social networks. Salesforce Rypple will enable companies to engage and align people and teams with social performance management, extending the employee social network to reach every employee. New Salesforce delivers a consistent brand experience to every customer by empowering marketers to deliver fresh, relevant content across websites, portals, landing pages and public social networks. Now companies can transform the way they collaborate, communicate and share information with employees and customers to stay competitive in today’s social world.

Comments on the News
• “ is seeing unstoppable demand for the social enterprise as companies see their customers and employees become more social and mobile by the day,” said Marc Benioff, chairman and CEO, “With Salesforce Rypple and Salesforce, we’re excited that companies will now be able to extend their social enterprise to reach every employee and every customer.”

Salesforce Rypple – Social Performance Management for Every Employee
The way people work has changed. It’s less hierarchical, and more social and collaborative. But the tools to manage people and process at work were designed before the age of social and mobile cloud computing. They automate antiquated processes, and don’t enable companies to transparently manage performance across an employee social network.

Social enterprises and progressive HR leaders are embracing Salesforce Rypple, which focuses on the inherently social nature of performance management. Salesforce Rypple allows companies to engage and align every employee — to set goals, manage objectives, and provide feedback and recognition — all from within their employee social network. Designed for users, Salesforce Rypple thoughtfully incorporates badges and other social gaming concepts to keep them engaged.
Thousands of companies including Facebook, LivingSocial and Spotify are already using Salesforce Rypple’s web-based social performance management apps to liberate performance management from a once-a-year, top-down process and integrate them into daily work, where they can finally make a meaningful impact on performance.

The Employee Social Network Transforms with Salesforce Rypple

Today, just six weeks after closing its acquisition of Salesforce Rypple, is unveiling strategic integrations that will enable Salesforce customers to power the future of their employee social networks. Using cutting-edge employee feedback, companies will be able to better engage and align people with business goals. The integrations available will include:
• Salesforce Rypple for Salesforce: Salesforce customers will be able to motivate their teams by giving them Thanks directly from within Salesforce on leads, accounts and more. For example, a salesperson will be able to give Thanks to a customer service agent for providing great service to a customer, or a sales manager will be able to give Thanks to a sales rep for closing a deal. These Thanks will appear in a person’s Salesforce Chatter feed, providing managers and peers with visibility into achievements in real-time. In addition, all recognition a person receives will become part of their social profile in Salesforce, allowing people to build their reputation at work and colleagues to identify experts.
• Salesforce Rypple for Chatter: Managers and teams will be able to create custom badges to recognize team and individual achievements. Appearing in the Chatter feed, others can see, comment on, or ‘like’ them. Whether finance awards a team for coming in under budget or an engineer is recognized for a critical new development, the combination of Salesforce Rypple and Chatter will help break down departmental silos and provide management with visibility into key contributions — all in the employee social network.

Salesforce – Delivering a Consistent Brand Experience to Every Customer
With the tremendous adoption of public social networks and mobile devices, marketing organizations must engage consumers in entirely new ways. Customers and prospects are turned off by stale and static websites, and expect fresh and relevant content to be delivered across each channel. But companies still rely upon outdated Web infrastructure, created before the advent of Facebook, Twitter and the iPad. And the lack of consistency across websites and public social networks weakens the brand experience.

Salesforce changes the game and allows marketers to operate at the speed of social. Salesforce is the world’s first and only cloud content management system built for the social enterprise, allowing marketers to quickly and easily deliver a consistent brand experience to their customers and prospects. Not only does it provide a comprehensive studio and visual tools, Salesforce allows users to create content once and publish it in seconds across a company’s corporate sites, landing pages and to public social networks. Providing marketers with the ability to dynamically style their data, Salesforce also allows users to seamlessly embed rich media — including videos, images, social widgets and more.

Salesforce integrates into existing Salesforce environments including Salesforce Sales Cloud, Service Cloud, custom apps and the underlying common This allows enterprise users to leverage all of the information available within Salesforce to deliver an optimal website experience.
Today leading brands such as FICO, The Haagen-Dazs Shoppe Company and Hewlett-Packard are already publishing sites using Salesforce
Publishing at the Speed of Social Across Public Social Networks with Salesforce is launching Salesforce with powerful, new innovations, enabling companies to connect with every customer on websites and public social networks with a consistent brand, including:
• Template Driven Sites: Template driven styling ensures the brand experience is consistent across websites and public social networks, including Facebook. By making it easy to update styling in one place, Salesforce allows marketers to be agile and consistent.
• Drag-and-Drop Forms: With dynamic data-binding, Salesforce turns sites into highly scalable marketing machines, with drag and drop forms and data driven pages that are seamlessly integrated to and all Salesforce data.
• Built-in Collaboration with Chatter: Salesforce users can now easily connect with R&D, sales, Web developers and even external entities such as creative agencies and design firms using Chatter. Open collaboration through the content development process makes it easier than ever to ensure the right message is delivered.
• Multi-language: Salesforce makes it easy to localize and publish websites and content on an integrated content delivery network. Marketers can now scale their message globally, in multiple languages.

Pricing and Availability
• Salesforce Rypple is generally available today. Pricing starts at $5 USD, per user, per month.
• The Salesforce Rypple integration for Salesforce is scheduled to be generally available in April 2012 at no additional cost for paying Rypple customers. Customers will be able to install the app from the AppExchange.
• Salesforce is generally available today.
• Salesforce charges per site and per website developer user. The price of a site is $1,500 USD per month. Salesforce can be purchased stand-alone or added to existing installations.
• Publisher and contributor users are an additional $125 USD and $20 USD, respectively, per month.
• From today through April 30, 2012, customers can take advantage of a special Salesforce promotion that includes two publishers, two contributors and one published site at the price of $825 USD, per month.
• Customers who purchase technologies should make their purchase decisions based upon features that are currently available.

Additional Resources
• For more information about Salesforce Rypple, please visit
• For more information about Salesforce, please visit
• Interested in joining one of the best places to work? Check out our recruiting
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• A community of good people doing great things: The Foundation:

With more than 100,000 customers, is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on’s real-time, multitenant architecture, the company’s platform and application services allow customers to:
• Create employee social networks with Salesforce Chatter, Salesforce Rypple and Salesforce
• Develop customer social networks with the Salesforce Sales Cloud, Salesforce Service Cloud and Salesforce
• Connect with customers on public social networks with Salesforce Heroku, Salesforce Radian6 and Salesforce
• Empower small business to become social enterprises with Salesforce and Salesforce
• Extend a company’s social enterprise with apps from the leading enterprise app marketplace, AppExchange.
• Run apps on, the first social enterprise database.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.

©2012, inc. All rights reserved., Salesforce, Chatter, Sales Cloud, Service Cloud, Radian6, Jigsaw, AppExchange,, Heroku, and all associated logos are trademarks of, inc. in the United States and other countries. offers its Siteforce products and services in Germany under the Sites trademark. Other names used herein may be trademarks of their respective owners. Other names used herein may be trademarks of their respective owners.

CONTACT: Nick Stein, +1-416-930-0856, [email protected], or Ashish Patel, +1-415-546-5824, [email protected], both of

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