Sales Training: 5 Ways Call Recording Can Help


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Sales Training Workshop Group1Did you know that a substantial portion of our clients are sales training companies?

These range from one man band sales trainers to some of the biggest training companies in the world.

Why on Earth would these companies use an award-winning marketing analytics and call tracking solution to help them with sales training?

The answer is simple: call recording.

Sales training companies use LogMyCalls to record and and score their clients’ phone calls. This allows them to actually hold their trainees accountable. Call recording helps sales trainers, and their clients, in several ways.

1) Holding trainees accountable to training principles

According to ATSD, only about 20% of sales training actually ‘sticks’ with trainees. They don’t retain 80% of the things you taught them. They just don’t. Within about 2 weeks the information is gone. Unless, it is reinforced via some sort of accountability program.

Trainers that use LogMyCalls as a call recording tool say it is IDEAL to hold trainees accoutable.

Trainers can log in to LogMyCalls and hear their trainees on the phone interacting with clients. They know immediately if their training ‘stuck’ or not. They know immediately if the trainee is doing the things they’re supposed to.

Call recording marries accountablity and sales training.

2) Follow-up coaching sessions based on call recording

Are you just monetizing one-time training? You could be making more money.

Many of our sales training clients will actually use the call recordings to sell follow-up coaching sessions to their clients. They’ll listen to the call and determine which principles the trainee is struggling with. They’ll then formulate follow-up coaching sessions based on that data.

This is good for two reasons: first, your clients will love that your training is suddenly sticking; and two, you can make extra money by offering coaching sessions to your clients.

3) Benchmarketing prior to training sessions

What about listening to recorded calls prior to training sessions?

How else will you know what you need to train about?

Some of our sales training clients use LogMyCalls call recording strictly to benchmark their trainees before they begin training. Their trainers listen to calls to determine areas of strength or weakness. And then they train based on what they heard.

Hearing customers interact with trainees is the best way to create a training program and measure success.

4) Allow management to measure employee progress

If you implement call recording into your sales training program, you will have some very happy clients!

You can allow managers to hear their own employees before and after your training. You can give your clients access to the call recordings.

They will love this.

5) You could even score calls!

In addition to recording calls, you could actually score calls based on the sales principles you teach. You could even charge a few bucks a call to do this.

Your clients will love the data.

Republished with author's permission from original post.

McKay Allen
LogMyCalls is the next generation of call tracking and marketing automation. The award winning product from ContactPoint, LogMyCalls provides lead scoring, conversion rate tracking and close rate mapping. For more information visit and call (866) 811-8880.


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