Sales simulations – they’re better than ever!


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Sales simulations are more versatile, more effective, and more affordable than ever. So companies are increasingly embracing them. What are some innovative companies doing with sales simulations? Here are some examples:

Creating integrated learning experiences. In the real world sales call execution skills and sales strategy are intertwined – the best sales strategy cannot succeed when poorly executed and vice-versa. Sales simulations provide a realistic methodology for combining face-to-face sales skills and sales strategy training into a single sales training program.

Addressing strategic business challenges. Companies repeatedly face the challenge of implementing new business initiatives like moving from selling individual products to selling an integrated solution. Sales simulations are uniquely suited to help the sales team adapt and adjust their exiting skills to the new selling challenges. They can be customized to focus the skill development on the key business issues the sales force will be facing in making the shift by dragging the real world into the classroom.

In this situation they allow a third option for a classic dilemma: Do you replace your existing sales training with a “new” sales model? The downside risk is you end up replacing the existing common language with an alternative and confusion rather than improvement results. Doing nothing, and hoping sales people will adapt and adjust on their own is equally problematic.

Sales simulations represent a third option that allows companies to help their sales teams adjust and adapt their existing skills sets to the new buying environment, yet maintain the common sales language in which they are already invested.

Increase the sticky” quotient”. Clearly a challenge in every learning experience is how you prevent the decay of the performance improvement that resulted from the training. This is why post-program coaching is such a big deal.

Sales simulations provide an additional answer because they are highly customized to represent the day-to-day challenges that the sales team will face. So the learner does not have to translate what they learn before they apply it in the field.

If you would like to take a deeper dive, tune in to this video on sales simulations.

Republished with author's permission from original post.

Richard Ruff
For more than 30 years Richard Ruff has worked with the Fortune 1000 to craft sales training programs that make a difference. Working with market leaders Dick has learned that today's great sales force significantly differs from yesterday. So, Sales Momentum offers firms effective sales training programs affordably priced. Dick is the co-author of Parlez-Vous Business, to help sales people have smart business conversations with customers, and the Sales Training Connection.


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