Sales Automation Company, Leads360, Secures $15M in Funding


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Capital validates Leads360’s focused approach to consumer sales

LOS ANGELES, February 3, 2012 — Leads360, the market-leading consumer sales platform, today announced it has completed a $15 million growth stage financing round led by Volition Capital with participation from existing investor Rustic Canyon Partners. The company will use the funds to expand its product offering, pursue strategic partnerships, and increase awareness of its platform.

“The new funding validates Leads360’s vision for a combined sales and telephony software platform focused entirely on companies that sell to consumers,” said Nick Hedges, President and CEO of Leads360. “Leads360 does a better job than CRM systems at driving an efficient, responsive and high-touch consumer sales process that many companies spend vast amounts of time and money trying to achieve through CRM customizations. We are thrilled that Volition Capital recognized the potential of our platform and is joining the Leads360 team as an investor.”

Leads360’s approach has driven 40 percent to 50 percent revenue growth every year for the past three years and created significant traction among Fortune 1,000 clients who have realized CRMs are not complete or adequate tools to help their sales force be successful.

“Leads360 is creating a revolution in its approach to sales,” said Roger Hurwitz, Managing Partner at Volition Capital. “We are so excited to be a part of their journey as they grow and bring their consumer sales platform to a wider audience. “

About Leads360
Leads360 is the market-leading consumer sales automation and telephony platform, proven to deliver smarter, more efficient sales processes and increased conversion rates for companies that sell to consumers. With unmatched expertise, drawn from managing over 40 million prospects for more than 2,000 clients, Leads360 is the platform of choice for the largest and most successful consumer-focused sales organizations.
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