Sales Intelligence Platform Vainu Launches Salesforce Integration


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CRM integration further streamlines the path from prospecting to sales

NEW YORK — Nov. 10, 2017 — The world’s fastest growing sales automation and prospecting platform Vainu unveils a new CRM integration that could change the way businesses around the world think about finding and cultivating sales leads.

Vainu, a SaaS sales platform that tracks and stores crucial open data on 108 million companies worldwide, now seamlessly integrates with the most recognized and widely used CRM, Salesforce.

“We’re extremely excited about this new way of using our solution,” said Vainu Co-Founder Mikko Honkanen. “The Salesforce integration is a logical extension of Vainu’s other relevant integrations and opens the door for efficient sales automation from start to finish for clients here in the United States and across Europe. As we like to say, we’re providing salespeople the tools to become all-knowing sales wizards.”

With a U.S. database and ones across Europe in Denmark, Finland, Norway, Sweden, The Netherlands, the company is constantly leveraging open data and AI to improve the sales process for thousands of salespeople who already use the software. The Salesforce integration adds to other useful sales and workflow tools, including Pipedrive, Microsoft Dynamics, LinkedIn, Slack, Gmail and more.

Vainu’s integration with the Salesforce Sales Cloud — and other CRMs — keeps useful data up-to-date and also uses CRM data to make the prospecting experience an easier one. Combining a trusted CRM with Vainu’s prospecting data helps salespeople unlock relevant, useful data about companies, which allows them to tailor communications with every company they’re targeting. And the integration limits the risk of any duplicate prospects within large sales teams. When conducting a Vainu search with an integrated CRM, sales team members will know who owns which prospects and searches can be filtered to omit any of those companies.

The platform’s customized sales triggers let users know when companies are hiring, when they are going through rounds of funding, what kinds of marketing automation they use and more. These triggers, when integrated with a CRM, also eliminate leads that tend to fall through the cracks. Triggers keep data fresh and keep clients top of mind for sales teams.

“We’ve all been there…any salesperson who has been doing it for long enough has probably watched a prospect slip through the cracks,” Honkanen added. “No matter how organized you are, it happens. That’s why Vainu is such a useful tool for sales teams. Our scheduled triggers on companies make it nearly impossible to forget about prospects — they are always top of mind.”

Since its 2014 launch, Vainu has grown from three guys and an idea to a team of more than 130 people, nearly $1 million in monthly revenue and bookings, more than 1,000 customers with thousands of users and more than 100 million companies worldwide in its database. With a recently launched U.S. headquarters in New York City, a European headquarters in Helsinki, Finland, and several other European offices, Vainu continues to advance its mission to collect, read and understand all the information written about every company in the world and make it readily available. By 2018, the company plans to launch at least three new databases in Australia, Ireland and the United Kingdom.

Trusted by companies like FedEx, UPS, Manpower, Dell and Microsoft, B2B business development leaders around the world capitalize on Vainu’s platform. The company recently launched an app to provide its same customized sales and prospecting solution to users on the go.

For more information, visit

About Vainu is a data-driven prospecting and lead generation sales intelligence platform used by more than 1,000 organizations to identify actionable insights and sales leads. On mission to collect, read and understand all the information ever written about every company in the world, and with more than 100 million companies in its platform already, Vainu has helped its clients streamlines sales and close more deals.

Vainu’s European headquarters is in Helsinki. It also has European offices in Amsterdam, Oslo and Stockholm. The company’s U.S. headquarters is in New York City.

More information about the platform is available at

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