Sainsbury’s Delightful Customer Dialogue – That Sounds Fishy!


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Creating ‘dialogue’ with customers is something that 3D businesses do! They engage with them in the way that their customers want. Here’s a great example from Sainsbury’s after Marty Lawrence – aka @TeaAndCopy – tweeted them, telling them he’d had trouble buying a packet of salmon, because it had no ‘bar cod’!

David from Sainsbury’s responded  with “Were there no other packs in the plaice, or was that the sole one on the shelf? Floundering for an explanation!” and a fish pun filled dialogue ensued that has gone viral on the internet.

It’s a great example of empowering people to create a ‘personalised experience’, and go the extra mile to make the customer feel valued – that’s customer delight!

  • Would this happen in your business?
  • Could this happen in your business?

Why not take the opporTUNAty to follow the conversation for yourself below -

The Sainsbury’s team have now carried this on….

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


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