Sage Summit Session To Share Social CRM Trends Via Live Webcast


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CRM industry analyst and blogger Brent Leary will detail how small and midsize businesses can improve lead generation and sales using social media; participants receive eBook

Scottsdale, Ariz. – November 3, 2009 – Sage North America, which provides business management software and services to more than 2.9 million small and mid-sized businesses in Canada and the United States, today announced CRM industry analyst Brent Leary will present Social CRM trends at Sage Summit, the company’s North American customer conference being held November 9-11 at the Georgia World Congress Center. Leary’s Wednesday, November 11th 8:30 a.m. EST session will also be available via live Webcast for remote participants, and a recording will be available for later viewing. Sage Summit and Webcast session participants can receive a Social CRM eBook from Sage, authored by Leary. A social media version of this press release with additional content is available at

Sage Summit attendees can register for Social CRM trends session CRM35, and live Webcast participants can pre-register at

Leary’s “Industry Trends In Social CRM” presentation will help attendees:

• Incorporate a social philosophy into their traditional CRM strategies to meaningfully connect with today’s socially-empowered customers;

• Improve lead generation and sales using a complete view of their prospects’ and customers’ online profiles; and

• Manage ongoing Social CRM activities within Facebook, Twitter™ and other online forums.

Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. His clients include Research In Motion®, Sage, Microsoft®, Intuit®, Cisco® and the State of Georgia’s Department of Economic Development.

Leary was recognized by InsideCRM as one of 2007’s 25 most influential industry leaders, and is a past recipient of CRM Magazine’s Most Influential Leader Award. He serves on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He has been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine.

In 2009, Leary co-authored “Barack 2.0: Social Media Lessons for Small Business.” He has written regular online columns for Inc. and Black Enterprise magazines, and for popular business sites including American Express® OPEN Forum®. He also produces and hosts the popular “Technology For Business $ake” Internet radio program. His blog is and on Twitter he is found at

To learn more about Sage Summit and to register for the conference please visit:

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs more than 4,100 people and supports nearly 2.9 million small and medium-size business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 14,500 people and supports 5.8 million customers worldwide. For more information, please visit the Web site at

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© 2009 Sage Software, Inc. All rights reserved. Sage, the Sage logos, and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. or its affiliated entities. All other trademarks are the property of their respective owners.

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