Sage SalesLogix Automates Global Sales Team Management


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Eliminates 42 Days of Data Processing for Atlanta Nisseki CLAF, Inc.
Sage Software announced today that Atlanta Nisseki CLAF, Inc. (ANCI), a manufacturer of CLAF, a non-woven, engineered fabric used in packaging and to reinforce other materials, is using the Sage SalesLogix CRM solution to automate sales processes and centralize data for its global offices. The Sage SalesLogix system, implemented and customized by Sage CRM Solutions business partner Extremely Productive, Inc., has increased visibility of ANCI sales opportunities among executives, management and sales representatives. Using Sage SalesLogix, ANCI has significantly reduced data processing and preparation time for its monthly sales meetings and bi-annual board meetings, saving a total of 42 business days per year through automation.

“Previously, we did not have an easy way to look at budget versus sales performance. We spent three days on average manually compiling data in advance of each meeting. Having a CRM system allows us to focus on decision making rather than data gathering. The expanded sales data in Sage SalesLogix has been integrated with our custom ERP system by Extremely Productive, Inc., which has transformed the way we do business. The true value is in the information that integrated systems can provide.”

ANCI has grown to serve customers in ten countries since beginning operations in 1992. The company initially used Microsoft® Outlook® to facilitate communications between its offices. The issue of not having a centralized database for global team viewing was critical for ANCI when determining which step of the sales process each of its customers was in. The lack of real-time data slowed communications and sales.

To address this challenge, ANCI implemented Sage SalesLogix in 2002 to provide all offices with a shared opportunity management process and updated inventory, shipping, invoice and payment history for each customer.

Extremely Productive designed a key performance indicator (KPI) system within Sage SalesLogix to help ANCI track calls, meetings and sales activities on a scoreboard-style monitor visible to all employees. The customization has increased ANCI’s sales productivity by providing each sales rep with up-to-the-minute operational data and visibility across all accounts.

ANCI currently has 14 Sage SalesLogix users, including each member of its executive team, who use the system to manage an open sales environment. The profit potential and required actions for each opportunity are shared with every sales team member.

“The key for ANCI is leveraging business intelligence so management can spend more time focusing on strategic development,” said Josh Ovett, Extremely Productive, Inc. president. “For example, we built special reports designed to be so automated and informative that they actually save ANCI executives from needing to compile data, affording them more time to act upon it. All planning, trending and analysis that previously took hours now takes only minutes using the Sage SalesLogix system we implemented.”

Going forward, ANCI plans to expand its use of analytic functions within Sage SalesLogix to enable additional data analysis with its sister companies owned by the Nippon Oil Corporation of Japan.

Sage SalesLogix
With more than 300,000 users at over 7,300 companies, Sage SalesLogix is the CRM leader for small to medium-sized businesses. Sage SalesLogix delivers easy-to-use and integrated sales, marketing, customer service and support automation solutions that can be tailored to an organization’s unique customer acquisition, retention and development processes.

Sage SalesLogix is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes ACT! by Sage, SageCRM and For more details, visit or call (800) 643-6400.

About Atlanta Nisseki CLAF, Inc.
ANCI is a wholly owned subsidiary of Nippon Oil Corporation of Japan. It began producing CLAF fabrics in April 1992 at its state-of-the-art facility in Roanoke, Alabama. With offices in the US and France, ANCI currently serves customers in over 10 countries in the Americas and Europe.

About Extremely Productive, Inc.
Extremely Productive, Inc. is an international consulting firm creating competitive advantages for companies by finding and reforming underperforming sales and marketing processes. After documenting these processes, Extremely Productive improves them using simple, easily adopted technology to garner significant productivity and revenue gains. For more information, please visit or call (888) EXT-PROD.

About Sage Software
Sage Software supports the needs, challenges, and dreams of more than 2.7 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small and mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.2 million customers and employs over 13,000 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.


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