Sage ACT! Social Updates Help Small Businesses Capitalize on Customer Insights and Interests


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Enhancements enable familiar social network functionality within Sage ACT! contact records and visibility into team members’ social connections

SCOTTSDALE, Ariz. (January 8, 2013) – Sage North America today announced enhanced social media integrations for its Sage ACT! 2013 (version 15.1) contact and customer management system. Sage ACT! Social Updates1 help users capture insights that prospects and customers share through their LinkedIn® and Facebook® profiles and use familiar social features right from within Sage ACT! contact records such as creating and commenting on posts, endorsing skills and sending private messages.

“Small businesses need to capitalize on the speed and specificity of the social web,” said Dan Wilzoch, SVP & GM for Sage CRM Solutions in North America. “Sage ACT! Social Updates users can now gain a more detailed and timely view of each customer’s unique needs, opinions and interests so they can act swiftly with the personal outreach, helpful information or a meaningful sales offer that delivers a positive customer experience, and improves their bottom line.”

Sage ACT! Social Updates help users improve sales and marketing effectiveness by:

• Viewing and interacting with customers’ LinkedIn and Facebook profiles from within their Sage ACT! contact record – comment on posts, endorse skills and send private messages.

• Monitoring customers’ posts for specific product or service needs and related sentiments so the right messages and offers can be delivered at the right time.

• Enriching Sage ACT! contact records with missing or noteworthy customer information from social media profiles such as updated titles, email addresses and personal interests.

• Finding mutual Facebook friends and LinkedIn Connections to request association.

• Sharing social connections with Sage ACT! workgroup users to further expand networking.

Sage ACT! social integrations also extend to subscription-based Sage E-marketing for ACT!, allowing users to expand email campaign reach by pushing messages to LinkedIn, Facebook and Twitter® and placing sharing icons in email footers so recipients can post to their social networks.

Sage ACT! is used by over 2.8 million individuals and 59,000 companies as a business command center, integrating relationship and sales details, critical desktop and back-office applications, web services and social media tools to propel sales results. For more information call 866-903-0006 or visit: and

About Sage
Sage is a leading global supplier of business management software and services for small and midsized businesses. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs more than 13,500 people and supports more than 6 million customers worldwide. For more information about Sage in North America, please visit the company website at Follow Sage North America on Facebook,, and Twitter,

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1This feature is not available in Sage ACT! Premium (access via web).

Important Note: Review Sage ACT! system requirements at You must purchase one license of Sage ACT! per user. Scalability varies based on hardware, size, and usage of your database. Visit or contact your add-on product provider to determine compatibility for your add-on products.

©2013 Sage Software, Inc. All rights reserved. Sage, the Sage logos, ACT!, and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc., or its affiliated entities. All other trademarks are the property of their respective owners.

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