Runtastic Selects Teradata Apps for Data-Driven Marketing

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9/12/2013

Popular mobile apps provider targets athletes using Digital Messaging Center

INDIANAPOLIS, Ind. ‹ Teradata Corporation (NYSE: TDC), the global leader in
analytic data platforms, applications and services, said today that Linz,
Austria-based Runtastic, the global mobile apps and fitness community, will
implement Teradata Applications¹ digital messaging software for email
marketing to support its international data-driven marketing activities.
Runtastic provides mobile apps, products and online services that track and
manage health and fitness data to motivate individuals to get in shape, stay
healthy and improve overall fitness. Teradata Applications¹ consulting
competencies, as well as the messaging software¹s ability to deliver dynamic
emails across different time zones, were primary reasons why Runtastic chose
Digital Messaging Center.

By using Digital Messaging Center, now all of Runtastic¹s company and
promotional newsletters can be distributed to mobile app customers and
retail shop users alike. For example, subscribing athletes can choose to
receive regular updates about their training results, along with information
about new products and Apps. With Digital Messaging Center, Runtastic can
plan on delivering more than 30 million precision-targeted and timely emails
monthly to its customers across 22 different time-zones worldwide.

By employing this new data-driven marketing approach, Teradata Applications
is helping Runtastic optimize its email campaigns through an activity-based
segmentation model. Customers who use Runtastic¹s apps most frequently are
going to get more messages than those who are less engaged or involved.
Digital Messaging Center¹s native message rendering tool, combined with the
ability to do mobile-specific segmentations on customer data, ensures an
optimized presentation of Runtastic¹s newsletters on multiple different
devices. A Simple Object Access Protocol (SOAP) standard interface feeds
Digital Messaging Center with content provided by the website, which enables
Runtastic to process and use the latest information for their campaigns in
real time.

“Working with Teradata Applications enables us to offer our customers
information they want, and in which they are genuinely interested,” said
Philipp Durstberger, Marketing Manager with Runtastic. “We increased our
email open-rates by 20 percent. Our click-rates have increased by more than
100 percent. With Teradata Applications we have found a partner who
understands our needs and helps us to react accordingly.”

About Runtastic
Founded in 2009, Runtastic has rapidly grown into an innovative suite of
apps, products and services that track and manage health and fitness data to
motivate individuals to get in shape, stay healthy and improve overall
fitness.With more than 40 million downloads and over 18 million registered
users on Runtastic.com, Runtastic¹s mobile applications sync directly with
proprietary hardware to track distance, speed, pace, time, heart rate,
calorie consumption and route traveled (via maps) when running, biking or
engaging in other exercise activities. The results can then be viewed
directly within the app, via Runtastic GPS devices or on Runtastic.com where
users can view their online training log, get detailed data analysis and
compare with others. Whether you are a novice or an athlete, Runtastic makes
exercise easy and fun. Runtastic is available on iPhone, Android, Windows
Phone and BlackBerry. The fitness website is translated into 12 languages,
and the Runtastic app is available in more than 18 languages.Additional
information can be found at Runtastic.com, or you can find us on Facebook,
Twitter, Google+ or YouTube (Runtastic Fitness Channel –>
http://bit.ly/Yr9QXp).

About Teradata
Teradata Corporation (NYSE: TDC) is a global leader in analytic data
platforms, applications and services that empower organizations to make the
best decision possible for competitive advantage. Teradata¹s market-leading
Integrated Marketing Management (IMM) solutions advance the productivity and
performance of marketing organizations through a data-driven approach that
simplifies the complexity of today¹s rapidly changing marketing environment.
To learn more about Teradata Applications, visit www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in
the United States and other countries.

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